Article ; Online: Exploring the Key Antecedents Influencing Consumer’s Continuance Intention toward Bike-Sharing Services
International Journal of Environmental Research and Public Health, Vol 17, Iss 4556, p
Focus on China
2020 Volume 4556
Abstract: ... continuance intention. Our research model is validated using data from 224 bike-sharing consumers in China ... in a service provider in enhancing customer’s continuance intention toward bike-sharing services. Perceived ... This study investigates the key antecedents affecting consumers’ continuance intention toward bike ...
| Abstract | This study investigates the key antecedents affecting consumers’ continuance intention toward bike-sharing services in China. The theoretical framework clarifies the role of perceived value and trust in a service provider in enhancing customer’s continuance intention toward bike-sharing services. Perceived usefulness, perceived ease of use, and perceived enjoyment are considered vital factors in forming perceived value and trust in a service provider. Financial risk and privacy risk serve as inhibitors to consumers’ continuance intention. Our research model is validated using data from 224 bike-sharing consumers in China. Both perceived value and trust in a service have a significant impact on consumers’ continuance intention. However, financial risk significantly affects customer’s continuance intention, although privacy risk does not have a significant impact on it. The analysis results show that perceived usefulness has no significant effect on both perceived value and trust in a service provider. The results demonstrate that perceived ease of use and perceived enjoyment play a significant role in enhancing both perceived value and trust in a service provider. Our results are expected to provide academic and practical implications for bike-sharing services. |
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| Keywords | bike-sharing services ; privacy risk ; financial risk ; sharing economy ; perceived value ; Medicine ; R |
| Subject code | 332 |
| Language | English |
| Publishing date | 2020-06-01T00:00:00Z |
| Publisher | MDPI AG |
| Document type | Article ; Online |
| Database | BASE - Bielefeld Academic Search Engine (life sciences selection) |
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