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  1. Article: COVID-19 and Transnational Issues in Copyright and Related Rights.

    Trimble, Marketa

    IIC; international review of industrial property and copyright law

    2020  Volume 51, Issue 4, Page(s) 407–410

    Keywords covid19
    Language English
    Publishing date 2020-05-04
    Publishing country Germany
    Document type Editorial
    ZDB-ID 2082055-0
    ISSN 2195-0237 ; 0018-9855
    ISSN (online) 2195-0237
    ISSN 0018-9855
    DOI 10.1007/s40319-020-00938-7
    Database MEDical Literature Analysis and Retrieval System OnLINE

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  2. Article ; Online: COVID-19 and Transnational Issues in Copyright and Related Rights

    Trimble, Marketa

    IIC - International Review of Intellectual Property and Competition Law

    2020  Volume 51, Issue 4, Page(s) 407–410

    Keywords Political Science and International Relations ; Law ; covid19
    Language English
    Publisher Springer Science and Business Media LLC
    Publishing country us
    Document type Article ; Online
    ZDB-ID 2082055-0
    ISSN 2195-0237 ; 0018-9855
    ISSN (online) 2195-0237
    ISSN 0018-9855
    DOI 10.1007/s40319-020-00938-7
    Database BASE - Bielefeld Academic Search Engine (life sciences selection)

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  3. Article ; Online: El papel del geobloqueo en el contexto jurídico de Internet

    Marketa Trimble

    IDP, Vol 0, Iss

    2017  Volume 23

    Abstract: El geobloqueig, o bloqueig geogràfic a Internet, ha estat presentat alhora com un mal perpetrat contra la xarxa i com la salvació per als continguts d’Internet. La Comissió Europea considera el geobloqueig com una eina indesitjable i pretén eliminar-lo, ... ...

    Abstract El geobloqueig, o bloqueig geogràfic a Internet, ha estat presentat alhora com un mal perpetrat contra la xarxa i com la salvació per als continguts d’Internet. La Comissió Europea considera el geobloqueig com una eina indesitjable i pretén eliminar-lo, en la mesura que sigui possible, dins de la Unió Europea. Si bé la normativa sobre portabilitat transfronterera proposada per la Comissió el 2015 i la seva proposta de normativa de 2016 contra el geobloqueig no suposarien la seva eliminació completa, la veritat és que totes dues limitarien notablement els casos en els quals el geobloqueig es consideraria legal. Alguns creadors de continguts, com els estudis cinematogràfics, adopten una posició diferent respecte a aquest fenomen: consideren que el geobloqueig és un mètode útil per a dividir els mercats, mantenir els seus calendaris de distribució i garantir el finançament basant-se en una distribució definida territorialment. Per a proveïdors de continguts, com les petites emissores de ràdio en línia, el geobloqueig podria ser l’única manera de fer negoci si aquestes emissores depenen d’obtenir llicències assequibles, però també limitades territorialment. Aquest article revisa les novetats jurídiques més recents en relació amb el geobloqueig i es planteja si el futur d’Internet pot incloure, o ho ha de fer, aquest tipus de bloqueig. Segons els últims esdeveniments, sembla que el geobloqueig està adquirint un paper cada vegada més rellevant en el context legal: legisladors, tribunals i reguladors el consideren un mitjà efectiu i necessari per a limitar territorialment a Internet els efectes de les seves lleis, sentències i decisions. Com que no hi ha una legislació global i uniforme que reguli les activitats a Internet sense importar en quin lloc del món es produeixin aquestes activitats, podria ser necessari cert tipus de bloqueig territorial per a abordar determinades circumstàncies.
    Keywords geolocation ; geoblocking ; internet ; territoriality ; cross-border portability ; Law in general. Comparative and uniform law. Jurisprudence ; K1-7720 ; Political science (General) ; JA1-92
    Language Catalan
    Publishing date 2017-02-01T00:00:00Z
    Publisher Universitat Oberta de Catalunya
    Document type Article ; Online
    Database BASE - Bielefeld Academic Search Engine (life sciences selection)

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  4. Book ; Online: Couples can be tractable

    Csáji, Gergely / Manlove, David / McBride, Iain / Trimble, James

    New algorithms and hardness results for the Hospitals / Residents problem with Couples

    2023  

    Abstract: ... responsive, sub-complete instance that is a Dual Market, or where all couples are one of several possible ... with other strong restrictions. We also show that {\sc hrc} with a Dual Market is NP-hard under several simultaneous ... instances of {\sc hrc} and provide additional evidence as to why long-standing entry-level labour markets ...

    Abstract In this paper we study the {\sc Hospitals / Residents problem with Couples} ({\sc hrc}), where a solution is a stable matching or a report that none exists. We present a novel polynomial-time algorithm that can find a near-feasible stable matching (adjusting the hospitals' capacities by at most 1) in an {\sc hrc} instance where the couples' preferences are sub-responsive (i.e., if one member switches to a better hospital, than the couple also improves) and sub-complete (i.e., each pair of hospitals that are individually acceptable to both members are jointly acceptable for the couple) by reducing it to an instance of the {\sc Stable Fixtures} problem. We also present a polynomial-time algorithm for {\sc hrc} in a sub-responsive, sub-complete instance that is a Dual Market, or where all couples are one of several possible types. We show that our algorithm also implies the polynomial-time solvability of a stable b-matching problem, where the underlying graph is a multigraph with loops. We complement our algorithms with several hardness results. We show that {\sc hrc} with sub-responsive and sub-complete couples is NP-hard, even with other strong restrictions. We also show that {\sc hrc} with a Dual Market is NP-hard under several simultaneous restrictions. Finally, we show that the problem of finding a matching with the minimum number of blocking pairs in {\sc hrc} is not approximable within $m^{1-\varepsilon}$, for any $\varepsilon>0$, where $m$ is the total length of the hospitals' preference lists, unless P=NP, even if each couple applies to only one pair of hospitals. Our polynomial-time solvability results greatly expand the class of known tractable instances of {\sc hrc} and provide additional evidence as to why long-standing entry-level labour markets that allow couples such as the National Resident Matching Program remain successful to this day.
    Keywords Computer Science - Data Structures and Algorithms ; Computer Science - Artificial Intelligence ; Computer Science - Computer Science and Game Theory
    Subject code 000
    Publishing date 2023-11-01
    Publishing country us
    Document type Book ; Online
    Database BASE - Bielefeld Academic Search Engine (life sciences selection)

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  5. Article ; Online: Smoke and Scan: A Content Analysis of QR Code-Directed Websites Found on Cigarette Packs in China.

    Trimble, Deana G / Welding, Kevin / Smith, Katherine Clegg / Cohen, Joanna E

    Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco

    2020  Volume 22, Issue 10, Page(s) 1912–1916

    Abstract: ... marketing, public transportation, and various other applications. In this study, we examined the content ... strategies, and marketing appeals.: Results: From the sample of 738 unique packs, 109 packs (14.8%) had ... Engagement strategies and/or marketing appeals were found on 20 (87.0%) websites.: Conclusions ...

    Abstract Introduction: Quick Response codes, or "QR" codes, are used widely in China-for mobile payment, marketing, public transportation, and various other applications. In this study, we examined the content of websites linked from QR codes on cigarette packs collected in China.
    Aims and methods: In February 2017, 738 unique cigarette packs were collected from five Chinese cities (Beijing, Guangzhou, Shanghai, Kunming, and Chengdu) using a systematic protocol. Cigarette packs were coded for presence of QR codes on packaging. Packs containing QR codes were then scanned using the WeChat app. Websites sourced from QR codes were coded for required verification, website type, age- and health-related statements, engagement strategies, and marketing appeals.
    Results: From the sample of 738 unique packs, 109 packs (14.8%) had a QR code on the packaging. The QR codes were linked to 24 unique websites of which 23 could be analyzed. All 23 unique websites were either brand-specific or social media websites; none focused on health or quit information. Of the 23 websites, only three (13.0%) websites had age-restricted site access and just six (26.1%) had any mention of health-related risks associated with product usage. Engagement strategies and/or marketing appeals were found on 20 (87.0%) websites.
    Conclusions: The Chinese tobacco industry uses QR codes on cigarette packaging to link to web-based marketing content including social media recruitment, contests and giveaways, and product advertisement. It is important to understand where packs send consumers online and what messages they receive, and to consider QR codes on packaging when drafting policy.
    Implications: Scanning QR codes in China is a commonplace activity. The authors are aware of no published studies on the role QR codes play on the marketing of cigarette packs, in China or elsewhere. This study demonstrates QR codes on cigarette packs can expose users and nonusers to cigarette marketing on interactive websites and protobacco social media pages, mostly without restrictive access or health warnings. This is an area that health authorities can consider regulating, given that this is a channel through which the tobacco industry can communicate with current and potential consumers.
    MeSH term(s) China ; Humans ; Internet ; Marketing ; Tobacco Industry ; Tobacco Products
    Language English
    Publishing date 2020-05-21
    Publishing country England
    Document type Journal Article ; Research Support, Non-U.S. Gov't
    ZDB-ID 1452315-2
    ISSN 1469-994X ; 1462-2203
    ISSN (online) 1469-994X
    ISSN 1462-2203
    DOI 10.1093/ntr/ntaa091
    Database MEDical Literature Analysis and Retrieval System OnLINE

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  6. Article ; Online: Analysis of wedding appeals on cigarette packs in China.

    Trimble, Deana G / Yu, Lingwei / Welding, Kevin / Clegg Smith, Katherine / Cohen, Joanna E

    Tobacco control

    2021  Volume 31, Issue 6, Page(s) 770–772

    Abstract: ... for wedding terminology and imagery to assess the extent to which packs are marketed for such occasions ...

    Abstract Introduction: Exchanging or gifting cigarettes is a common practice in Chinese culture, often occurring during weddings to connote celebrations and happiness. We examined Chinese cigarette packs for wedding terminology and imagery to assess the extent to which packs are marketed for such occasions.
    Methods: Cigarette packs were collected from Beijing, Guangzhou, Shanghai, Kunming and Chengdu in February 2017 using a systematic protocol designed to capture unique packs. Packs were coded by two independent coders for text and imagery of traditional Chinese wedding symbols, such as double happiness, dragon and phoenix, and other culturally specific phrases and images associated with weddings in China.
    Results: From the sample of 738 unique cigarette packs, 68 (9.2%) contained either lexical and/or imagery appeals for wedding gifting. Of these 68 packs, 65 contained both lexical and imagery appeals, 1 pack had only a lexical appeal and 2 packs only included an imagery appeal. The most common appeal was 'double happiness' found on 56 packs (82.4%) for both lexical and imagery, followed by 'dragon and phoenix' found lexically on 12 packs (17.6%), and through imagery on 15 packs (22.1%).
    Conclusions: Chinese tobacco manufacturers take full advantage of the cigarette gifting and sharing culture demonstrated by packs with imagery and terminology specific to weddings. With only a 35% text health warning label, manufacturers have much real estate to make packs attractive for gifting on such occasions. Implementing plain packaging policies may be effective in decreasing gifting attractiveness for cigarette packs.
    MeSH term(s) Humans ; Product Labeling/methods ; Smoking ; China ; Tobacco Products ; Product Packaging/methods
    Language English
    Publishing date 2021-04-09
    Publishing country England
    Document type Journal Article ; Research Support, Non-U.S. Gov't
    ZDB-ID 1146554-2
    ISSN 1468-3318 ; 0964-4563
    ISSN (online) 1468-3318
    ISSN 0964-4563
    DOI 10.1136/tobaccocontrol-2020-056189
    Database MEDical Literature Analysis and Retrieval System OnLINE

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  7. Article ; Online: Autoimmune liver disease following acute hepatitis A infection.

    Yeend-Curd-Trimble, Hannah / Kelly, Kate / Ghosh, Indrajit / MacDonald, Douglas

    BMJ case reports

    2019  Volume 12, Issue 5

    Abstract: A male patient in his late 30s presented to our outpatient clinic at Mortimer Market Centre ...

    Abstract A male patient in his late 30s presented to our outpatient clinic at Mortimer Market Centre with worsening liver transaminases tests 2 months after a resolved acute hepatitis A infection. A diagnosis of parainfectious autoimmune-like hepatitis phenomena was made based on the history, laboratory and histological features.
    MeSH term(s) Acute Disease ; Administration, Oral ; Adult ; Anti-Inflammatory Agents/administration & dosage ; Azathioprine/administration & dosage ; Diagnosis, Differential ; Drug Administration Schedule ; Hepatitis A ; Hepatitis, Autoimmune/drug therapy ; Hepatitis, Autoimmune/virology ; Humans ; Immunosuppressive Agents/administration & dosage ; Male ; Prednisolone/administration & dosage ; Treatment Outcome
    Chemical Substances Anti-Inflammatory Agents ; Immunosuppressive Agents ; Prednisolone (9PHQ9Y1OLM) ; Azathioprine (MRK240IY2L)
    Language English
    Publishing date 2019-05-30
    Publishing country England
    Document type Case Reports ; Journal Article
    ISSN 1757-790X
    ISSN (online) 1757-790X
    DOI 10.1136/bcr-2018-228433
    Database MEDical Literature Analysis and Retrieval System OnLINE

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  8. Book: Reverse innovation

    Govindarajan, Vijay / Nooyi, Indra K / Trimble, Chris

    create far from home, win everywhere

    2012  

    Abstract: ... Govindarajan, and Chris Trimble first coined the term reverse innovation, using it to describe GE's new ... Logitech, Harman International , PIH/PACT, and, of course, GE - authors Govindarajan and Trimble explain ... at home and then adapting them for other markets around the world. But as growth accelerates in emerging ...

    Author's details Vijay Govindarajan; Chris Trimble. [Foreword by Indra K. Nooyi]
    Abstract "The popular HBR article "How GE is Disrupting Itself" by GE's CEO Jeffrey Immelt, Vijay Govindarajan, and Chris Trimble first coined the term reverse innovation, using it to describe GE's new approach to global strategy. GE, like most multinationals, follows a strategy of developing products at home and then adapting them for other markets around the world. But as growth accelerates in emerging markets and slows in developed ones, GE is also now doing the reverse: developing products in countries like China and India, and then distributing them globally. As the tip of the multinationals iceberg, GE shows that successful global companies will have to do both. But succeeding at reverse innovation requires a different model than the one used in home markets. This book picks up where the ground-breaking HBR article leaves off, and goes beyond describing the reverse innovation phenomenon to showing how to do it. Through eight detailed case studies - PepsiCo, Procter and Gamble, EMC, Deere & Company, Logitech, Harman International , PIH/PACT, and, of course, GE - authors Govindarajan and Trimble explain how to succeed on the ground with reverse innovation, showing how these companies use a different management model than the one they use in their home markets. This book explains the new model these companies use -- the Local Growth Team -- and how it works, and offers a "Reverse Innovation Toolkit" providing readers with a step-by-step action plan for developing and implementing their own reverse innovation strategies. "--
    Keywords International business enterprises/Management ; Strategic planning ; Technological innovations/Management ; Multinationales Unternehmen ; Westlich ; Innovationsmanagement ; Strategisches Management ; Schwellenländer
    Language English
    Size XV, 229 S.
    Publisher Harvard Business Review Press
    Publishing place Boston, Mass
    Document type Book
    ISBN 9781422157640 ; 1422157644
    Database ECONomics Information System

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  9. Book: Reverse innovation

    Govindarajan, Vijay / Nooyi, Indra K / Trimble, Chris

    create far from home, win everywhere

    2012  

    Abstract: ... Govindarajan, and Chris Trimble first coined the term reverse innovation, using it to describe GE's new ... Logitech, Harman International , PIH/PACT, and, of course, GE - authors Govindarajan and Trimble explain ... at home and then adapting them for other markets around the world. But as growth accelerates in emerging ...

    Author's details Vijay Govindarajan; Chris Trimble. [Foreword by Indra K. Nooyi]
    Abstract "The popular HBR article "How GE is Disrupting Itself" by GE's CEO Jeffrey Immelt, Vijay Govindarajan, and Chris Trimble first coined the term reverse innovation, using it to describe GE's new approach to global strategy. GE, like most multinationals, follows a strategy of developing products at home and then adapting them for other markets around the world. But as growth accelerates in emerging markets and slows in developed ones, GE is also now doing the reverse: developing products in countries like China and India, and then distributing them globally. As the tip of the multinationals iceberg, GE shows that successful global companies will have to do both. But succeeding at reverse innovation requires a different model than the one used in home markets. This book picks up where the ground-breaking HBR article leaves off, and goes beyond describing the reverse innovation phenomenon to showing how to do it. Through eight detailed case studies - PepsiCo, Procter and Gamble, EMC, Deere & Company, Logitech, Harman International , PIH/PACT, and, of course, GE - authors Govindarajan and Trimble explain how to succeed on the ground with reverse innovation, showing how these companies use a different management model than the one they use in their home markets. This book explains the new model these companies use -- the Local Growth Team -- and how it works, and offers a "Reverse Innovation Toolkit" providing readers with a step-by-step action plan for developing and implementing their own reverse innovation strategies. "--
    Keywords International business enterprises/Management ; Strategic planning ; Technological innovations/Management ; Multinationales Unternehmen ; Westlich ; Innovationsmanagement ; Strategisches Management ; Schwellenländer
    Language English
    Size XV, 229 S.
    Publisher Harvard Business Review Press
    Publishing place Boston, Mass
    Document type Book
    ISBN 9781422157640 ; 1422157644
    Database Library catalogue of the German National Library of Science and Technology (TIB), Hannover

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