Result 1 - 10 of total 27
| Keywords | covid19 |
|---|---|
| Publisher | PMC |
| Document type | Article ; Online |
| DOI | 10.1016/j.jretai.2020.04.002 |
| Database | COVID19 |
Your chosen title can be delivered directly to ZB MED Cologne location if you are registered as a user at ZB MED Cologne.
| Keywords | covid19 |
|---|---|
| Publisher | PMC |
| Document type | Article ; Online |
| DOI | 10.1016/j.jretai.2020.09.003 |
| Database | COVID19 |
Your chosen title can be delivered directly to ZB MED Cologne location if you are registered as a user at ZB MED Cologne.
2020 Volume 96, Issue 2, Page(s) 169–171
| Keywords | Marketing ; covid19 |
|---|---|
| Language | English |
| Publisher | Elsevier BV |
| Publishing country | us |
| Document type | Article ; Online |
| ZDB-ID | 2013905-6 |
| ISSN | 0022-4359 |
| ISSN | 0022-4359 |
| DOI | 10.1016/j.jretai.2020.04.002 |
| Database | BASE - Bielefeld Academic Search Engine (life sciences selection) |
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Abstract: The world of retailing is changing rapidly, and much of that change has been enabled by customer-interfacing retail technologies. This commentary offers a framework for classifying technologies, based on their primary influence on a customer’s purchase ... ...
| Abstract | The world of retailing is changing rapidly, and much of that change has been enabled by customer-interfacing retail technologies. This commentary offers a framework for classifying technologies, based on their primary influence on a customer’s purchase journey – in the pre-purchase stage, needs management and search engagement technologies; in purchase stage, purchase transaction and physical acquisition technologies; and in the post-purchase stage, follow-up service and loyalty management technologies. We then discuss and classify forty recent retail technologies according to this framework. Finally, we identify areas that offer great potential for further research on retail technology. |
|---|---|
| Keywords | covid19 |
| Publisher | Elsevier; PMC |
| Document type | Article ; Online |
| DOI | 10.1016/j.jretai.2020.08.001 |
| Database | COVID19 |
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(Journal of consumer marketing ; volume 33, number 2 (2016))
2016
| Author's details | guest editors: Dr. Anne L. Roggeveen and Professor Dhruv Grewal |
|---|---|
| Series title | Journal of consumer marketing ; volume 33, number 2 (2016) |
| Language | English |
| Size | Seite 85-144, Illustrationen |
| Publisher | Emerald |
| Publishing place | Bingley |
| Document type | Book |
| Note | Enthält 5 Beiträge |
| ISBN | 9781786352651 ; 1786352656 |
| Database | ECONomics Information System |
This service is chargeable due to the Delivery terms set by subito. Orders including an article and supplementary material will be classified as separate orders. In these cases, fees will be demanded for each order.
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Journal of retailing Vol. 92, No. 1 , p. 122-131
role of retail format and message content
2016 Volume 92, Issue 1, Page(s) 122–131
| Author's details | Anne L. Roggeveen, Jens Nordfält, Dhruv Grewal |
|---|---|
| Keywords | Digital displays ; Retail displays ; In-store marketing |
| Language | English |
| Publisher | Elsevier$h1925- |
| Publishing place | New York, NY [u.a.] |
| Document type | Article |
| ZDB-ID | 410802-4 ; 2013905-6 |
| ISSN | 0022-4359 |
| ISSN | 0022-4359 |
| Database | ECONomics Information System |
This service is chargeable due to the Delivery terms set by subito. Orders including an article and supplementary material will be classified as separate orders. In these cases, fees will be demanded for each order.
Journal of retailing Vol. 90, No. 1 , p. 27-39
the role of a retailer's reputation
2014 Volume 90, Issue 1, Page(s) 27–39
| Author's details | Anne L. Roggeveen; Ronald C. Goodstein; Dhruv Grewal |
|---|---|
| Keywords | Guarantees ; Retailer reputation ; Congruity |
| Language | English |
| Size | graph. Darst. |
| Publisher | Elsevier |
| Publishing place | New York, NY [u.a.] |
| Document type | Article |
| ZDB-ID | 410802-4 ; 2013905-6 |
| ISSN | 0022-4359 |
| ISSN | 0022-4359 |
| Database | ECONomics Information System |
This service is chargeable due to the Delivery terms set by subito. Orders including an article and supplementary material will be classified as separate orders. In these cases, fees will be demanded for each order.
Journal of business research : JBR Vol. 69, No. 3 , p. 1009-1013
substantive, methodological, and conceptual issues
2016 Volume 69, Issue 3, Page(s) 1009–1013
| Author's details | Dhruv Grewal, Anne L. Roggeveen, Jens Nordfält |
|---|---|
| Keywords | Retailing ; Shopper marketing ; Omnichannel |
| Language | English |
| Publisher | Elsevier |
| Publishing place | New York, NY |
| Document type | Article |
| ZDB-ID | 189773-1 |
| ISSN | 0148-2963 |
| Database | ECONomics Information System |
This service is chargeable due to the Delivery terms set by subito. Orders including an article and supplementary material will be classified as separate orders. In these cases, fees will be demanded for each order.
Your chosen title can be delivered directly to ZB MED Cologne location if you are registered as a user at ZB MED Cologne.
Journal of business research : JBR Vol. 69, No. 12 , p. 6031-6039
2016 Volume 69, Issue 12, Page(s) 6031–6039
| Author's details | Andrew Alexander, Christoph Teller, Anne L. Roggeveen |
|---|---|
| Keywords | Boundary spanning ; Service networks ; Representational activities ; Informational activities ; Shopping centers ; Value creation |
| Language | English |
| Publisher | Elsevier |
| Publishing place | New York, NY |
| Document type | Article |
| ZDB-ID | 189773-1 |
| ISSN | 0148-2963 |
| Database | ECONomics Information System |
This service is chargeable due to the Delivery terms set by subito. Orders including an article and supplementary material will be classified as separate orders. In these cases, fees will be demanded for each order.
Your chosen title can be delivered directly to ZB MED Cologne location if you are registered as a user at ZB MED Cologne.
(Review of marketing research ; v. 11)
2014
Abstract: This volume of Review of marketing research (RMR) focuses on shopper marketing and the role of in-store marketing. The chapters draw from academic research as well as collaborations with major retailers and industry practitioners. Over the past several ...
| Author's details | edited by Anne L. Roggeveen, Jens Nordfält, Dhruv Grewal |
|---|---|
| Series title | Review of marketing research ; v. 11 |
| Abstract | This volume of Review of marketing research (RMR) focuses on shopper marketing and the role of in-store marketing. The chapters draw from academic research as well as collaborations with major retailers and industry practitioners. Over the past several decades there has been research into how marketing actions influence how shoppers respond to offers. Yet, with the ever-shifting landscape due to influences such as mobile devices, the internet, and social media, there is an increasing need to understand how marketing actions influence shoppers in their path to purchase. Although there are many path to purchase points which are important to understand, this edition of RMR is devoted to the topic of in-store marketing actions to understand their impact on shopper reactions to offers. The chapters highlight new technologies (e.g., mobile, digital displays) and information aids (e.g., nutrition scores, floor signage) being used by leading retailers to influence the path to purchase. In addition, new research technologies (e.g., eye-tracking, heat maps, in-store experiments) and models that are being used to assess the effectiveness of the path to purchase tactics are discussed. |
| Language | English |
| Size | Online-Ressource |
| Document type | Book ; Online |
| ISBN | 9781784410001 ; 1784410004 |
| Database | ECONomics Information System |
This service is chargeable due to the Delivery terms set by subito. Orders including an article and supplementary material will be classified as separate orders. In these cases, fees will be demanded for each order.
Your chosen title can be delivered directly to ZB MED Cologne location if you are registered as a user at ZB MED Cologne.