Article: Consumer attitudes towards brand extensions of designer-labels and mass-market labels in Hong Kong/ Shuk-Ching Liu and Tsan-Ming Choi
Journal of fashion marketing and management Vol. 13, No. 4 , p. 527-540
2009 Volume 13, Issue 4, Page(s) 527–540
Keywords | Mode ; Markentransfer ; Konsumentenverhalten ; Zielgruppe ; Hongkong |
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Language | English |
Publisher | Emerald Group Publ. |
Publishing place | Bradford |
Document type | Article |
ZDB-ID | 2144075X ; 2109286-2 |
ISSN | 1361-2026 |
ISSN | 1361-2026 |
Database | ECONomics Information System |
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