Article ; Online: Can behavioral interventions be too salient? Evidence from traffic safety messages.
2022 Volume 376, Issue 6591, Page(s) eabm3427
Abstract: Although behavioral interventions are designed to seize attention, little consideration has been given to the costs of doing so. We estimated these costs in the context of a safety campaign that, to encourage safe driving, displays traffic fatality ... ...
Abstract | Although behavioral interventions are designed to seize attention, little consideration has been given to the costs of doing so. We estimated these costs in the context of a safety campaign that, to encourage safe driving, displays traffic fatality counts on highway dynamic message signs for 1 week each month. We found that crashes increase statewide during campaign weeks, which is inconsistent with any benefits. Furthermore, these effects do not persist beyond campaign weeks. Our results show that behavioral interventions, particularly negatively framed ones, can be too salient, crowding out more important considerations and causing interventions to backfire-with costly consequences. |
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MeSH term(s) | Accidents, Traffic/prevention & control ; Attention ; Automobile Driving ; Humans ; Public Service Announcements as Topic ; Safety |
Language | English |
Publishing date | 2022-04-22 |
Publishing country | United States |
Document type | Journal Article |
ZDB-ID | 128410-1 |
ISSN | 1095-9203 ; 0036-8075 |
ISSN (online) | 1095-9203 |
ISSN | 0036-8075 |
DOI | 10.1126/science.abm3427 |
Database | MEDical Literature Analysis and Retrieval System OnLINE |
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