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  1. AU=Rossolatos George
  2. AU="Nalla, Shahed"
  3. AU="Alvarado, Miriam"
  4. AU="Garduño-Sánchez, Marco"
  5. AU="Khan, Sherbano"
  6. AU="Kakava, Felicia"

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  1. Article ; Online: Ontological Metaphors We Get Sick By

    Rossolatos, George

    SSRN Electronic Journal ; ISSN 1556-5068

    a Brand Storytelling Approach to the COVID-19 Pandemic (Presentation Slides)

    2020  

    Keywords covid19
    Language English
    Publisher Elsevier BV
    Publishing country us
    Document type Article ; Online
    DOI 10.2139/ssrn.3687386
    Database BASE - Bielefeld Academic Search Engine (life sciences selection)

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  2. Article ; Online: A Brand Storytelling Approach to COVID-19’s Terrorealization

    Rossolatos, George

    SSRN Electronic Journal ; ISSN 1556-5068

    Cartographing the Emergent Hyperspace of a Global Pandemic

    2020  

    Keywords covid19
    Language English
    Publisher Elsevier BV
    Publishing country us
    Document type Article ; Online
    DOI 10.2139/ssrn.3545164
    Database BASE - Bielefeld Academic Search Engine (life sciences selection)

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  3. Article ; Online: A brand storytelling approach to Covid-19's terrorealization

    Rossolatos, George

    Journal of Destination Marketing & Management

    Cartographing the narrative space of a global pandemic

    2020  Volume 18, Page(s) 100484

    Keywords Marketing ; Strategy and Management ; Business and International Management ; covid19
    Language English
    Publisher Elsevier BV
    Publishing country us
    Document type Article ; Online
    ISSN 2212-571X
    DOI 10.1016/j.jdmm.2020.100484
    Database BASE - Bielefeld Academic Search Engine (life sciences selection)

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  4. Article: A brand storytelling approach to Covid-19's terrorealization: Cartographing the narrative space of a global pandemic

    Rossolatos, George

    J. Destin. Mark. Manage.

    Abstract: This paper offers a brand storytelling or narratological account of the Covid-19 pandemic's emergence phase. By adopting a fictional ontological standpoint, the virus' deploying media-storyworld is identified with a process of narrative spacing. ... ...

    Abstract This paper offers a brand storytelling or narratological account of the Covid-19 pandemic's emergence phase. By adopting a fictional ontological standpoint, the virus' deploying media-storyworld is identified with a process of narrative spacing. Subsequently, the brand's personality is analyzed as a narrative place brand. The advanced narrative model aims to outline the main episodes that make up the virus' brand personality as process and structural components (actors, settings, actions, and relationships). A series of deep or ontological metaphors are identified as the core DNA of this place brand by applying metaphorical modeling to the tropic articulation of Covid-19's narrative. The virus is fundamentally identified with terror as a menacing force that wipes out existing regimes of signification due to its uncertain motives, origins, and operational mode. In this context, familiar urban spaces, cultural practices, and intersubjective communications are redefined, repurposed, and reprogrammed. This process is called terrorealization, as the desertification and metaphorical sublation of all prior territorial significations. This study contributes to the narrative sub-stream of place branding by approaching a globally relevant socio-cultural phenomenon from a brand storytelling perspective.
    Keywords covid19
    Publisher WHO
    Document type Article
    Note WHO #Covidence: #753310
    Database COVID19

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  5. Article ; Online: A brand storytelling approach to Covid-19’s terrorealization

    Rossolatos, George

    Cartographing the narrative space of a global pandemic

    2020  

    Abstract: This paper offers a brand storytelling, that is a narratological account of Covid-19 pandemic’s emergence phase. By adopting a fictional ontological standpoint, the virus’ deploying media story-world is identified with a process of narrative spacing. ... ...

    Abstract This paper offers a brand storytelling, that is a narratological account of Covid-19 pandemic’s emergence phase. By adopting a fictional ontological standpoint, the virus’ deploying media story-world is identified with a process of narrative spacing. Subsequently, the brand’s personality is analyzed as a narrative place brand. The narrative model that is put forward aims at outlining the main episodes that make up the virus’ brand personality as process and structural components (actors, settings, actions, relationships). A series of deep or ontological metaphors are singled out as the core DNA of this place brand, by applying metaphorical modeling to the tropical articulation of Covid-19’s narrative. The virus’ kernel is identified with terror, as a menacing force that wipes out existing regimes of signification due to its uncertain motives, origins and operational mode. In this context, familiar urban spaces, cultural practices and intersubjective communications are redefined, repurposed and reprogrammed. This process is called terrorealization, as the desertification and metaphorical sublation of all prior territorial significations. This study contributes to the narrative sub-stream of place branding by approaching a globally relevant sociocultural phenomenon from a brand storytelling perspective.
    Keywords Philosophy ; covid19
    Subject code 820
    Language English
    Document type Article ; Online
    Database BASE - Bielefeld Academic Search Engine (life sciences selection)

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  6. Article: So near, so far, so what is social distancing? A fundamental ontological account of a mobile place brand

    Rossolatos, George

    Place Branding and Public Diplomacy

    Abstract: This paper offers a social phenomenological reading of the globally binding practice of 'social distancing' in light of the precautionary measures against the spreading of the Covid-19 virus Amid speculation about the far-reaching effects of temporarily ... ...

    Abstract This paper offers a social phenomenological reading of the globally binding practice of 'social distancing' in light of the precautionary measures against the spreading of the Covid-19 virus Amid speculation about the far-reaching effects of temporarily applicable measures and foresights about the advent of an ethos that has been heralded by the media as the 'new normal', the ubiquitous phenomenon of social distancing calls for a fundamental ontological elucidation The purported hermeneutic that is situated in the broader place branding and experiential marketing literatures places Covid-19 in the shoes of Being, and, therefore, imagines how Being would behave ontologically if it were a virus By arguing that the virus does operate like Being, five theses are put forward as experiential interpretive categories with regard to the ontological status of Covid-19 The adopted approach makes the following contributions to the extant literature: First, it addresses a wholly new phenomenon in place branding, namely a pre-branded place whose meaning is non-negotiable, globally applicable and seemingly equivalent to pure void Second, it advances the application of phenomenological research in place branding and experiential consumption by highlighting the aptness of the so far peripheral (in the marketing discipline) strand of Heideggerian fundamental ontology Third, it extends the meaning of place in the place branding literature, by showing how spatialization is the outcome of temporalization, in line with the adopted phenomenological perspective
    Keywords covid19
    Publisher WHO
    Document type Article
    Note WHO #Covidence: #857457
    Database COVID19

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  7. Article ; Online: So near, so far, so what is social distancing? A fundamental ontological account of a mobile place brand

    Rossolatos, George

    2020  

    Abstract: This paper offers a social phenomenological reading of the globally binding practice of 'social distancing' in light of the precautionary measures against the spreading of the Covid-19 virus. Amid speculation about the far-reaching effects of temporarily ...

    Abstract This paper offers a social phenomenological reading of the globally binding practice of 'social distancing' in light of the precautionary measures against the spreading of the Covid-19 virus. Amid speculation about the far-reaching effects of temporarily applicable measures and foresights about the advent of an ethos that has been heralded by the media as the 'new normal', the ubiquitous phenomenon of social distancing calls for a fundamental ontological elucidation. The purported hermeneutic that is situated in the broader place branding and experiential marketing literatures places Covid-19 in the shoes of Being, and, therefore, imagines how Being would behave ontologically if it were a virus. By positing that the virus does operate like Being, five these are formulated as experiential interpretive categories with regard to the ontological status of Covid-19. The adopted approach makes the following contributions to the extant literature: First, it addresses a wholly new phenomenon in place branding, namely a pre-branded place that is non-negotiable, globally applicable and seemingly equivalent to pure void. Second, it advances the application of phenomenological research in experiential consumption by highlighting the aptness of the so far peripheral (in the marketing discipline) strand of Heideggerian fundamental ontology. Third, it expands the notion of place in the place branding literature, by showing how spatialization is the outcome of temporalization, in line with the adopted phenomenological perspective.
    Keywords Philosophy ; covid19
    Subject code 190
    Language English
    Document type Article ; Online
    Database BASE - Bielefeld Academic Search Engine (life sciences selection)

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  8. Book: Interdiscursive readings in cultural consumer research

    Rossolatos, George

    2018  

    Author's details George Rossolatos
    Keywords Consumers/Research/Methodology ; Consumers/Research/Philosophy
    Language English
    Size 1 volume, 21 cm
    Document type Book
    ISBN 9781527513723 ; 1527513726
    Database ECONomics Information System

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  9. Article: What’s in a thang?

    Rossolatos, George

    Arts and the market Vol. 7, No. 1 , p. 101-130

    dancing to brand image with Miley Cyrus’ multimodal dance spectacle

    2017  Volume 7, Issue 1, Page(s) 101–130

    Author's details George Rossolatos
    Keywords Multimodality ; Artist branding ; Live show ; Sociosemiotics
    Language English
    Publisher Emerald Group Publishing Limited
    Publishing place Bingley
    Document type Article
    ZDB-ID 2847144-1 ; 2819938-8
    ISSN 2056-4945
    ISSN 2056-4945
    Database ECONomics Information System

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  10. Book: Semiotics of popular culture

    Rossolatos, George

    2015  

    Author's details George Rossolatos
    Keywords Pop-Kultur ; Semiotik
    Language English
    Size XI, 181 S, Ill., graph. Darst, 210 mm x 148 mm, 300 g
    Publisher Kassel Univ. Pr
    Publishing place Kassel
    Document type Book
    ISBN 9783862195565 ; 3862195562
    Database Former special subject collection: coastal and deep sea fishing

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