Article ; Online: Go V.I.R.A.L.: Social Media Engagement Strategies in Infectious Diseases.
Clinical infectious diseases : an official publication of the Infectious Diseases Society of America
2022 Volume 74, Issue Suppl_3, Page(s) e10–e13
Abstract: Social media has emerged as a tool to facilitate communication and dissemination of information for both patients and healthcare professionals. We describe 3 social media engagement strategies used to reach a broad and diverse audience on the topics of ... ...
Abstract | Social media has emerged as a tool to facilitate communication and dissemination of information for both patients and healthcare professionals. We describe 3 social media engagement strategies used to reach a broad and diverse audience on the topics of infectious diseases and antimicrobial stewardship, including the use of memes, a clue-based knowledge assessment quiz, and a personality quiz. We describe a novel acronym "VIRAL" to guide engaging social media strategies in healthcare, including eye catching Visuals, Interactive content, showing Respect and empathy for the audience, Adapting to new technology, and making Learning fun. |
---|---|
MeSH term(s) | Antimicrobial Stewardship ; Communicable Diseases/drug therapy ; Communication ; Humans ; Social Media |
Language | English |
Publishing date | 2022-05-13 |
Publishing country | United States |
Document type | Journal Article ; Research Support, Non-U.S. Gov't |
ZDB-ID | 1099781-7 |
ISSN | 1537-6591 ; 1058-4838 |
ISSN (online) | 1537-6591 |
ISSN | 1058-4838 |
DOI | 10.1093/cid/ciac051 |
Database | MEDical Literature Analysis and Retrieval System OnLINE |
Full text online
More links
Kategorien
In stock of ZB MED Cologne/Königswinter
Zs.A 1505: Show issues | Location: Je nach Verfügbarkeit (siehe Angabe bei Bestand) bis Jg. 1994: Bestellungen von Artikeln über das Online-Bestellformular Jg. 1995 - 2021: Lesesall (1.OG) ab Jg. 2022: Lesesaal (EG) |
|||
Zs.MO 480: Show issues |
Order via subito
This service is chargeable due to the Delivery terms set by subito. Orders including an article and supplementary material will be classified as separate orders. In these cases, fees will be demanded for each order.