Article: Vaccine Communication: Appeals and Messengers Most Effective for COVID-19 Vaccine Uptake in Ukraine.
2023 Volume 11, Issue 2
Abstract: Throughout the COVID-19 pandemic, vaccine communication has been a challenge, particularly as some populations may be highly distrustful of information from public health or government institutions. To better understand the different communication needs ... ...
Abstract | Throughout the COVID-19 pandemic, vaccine communication has been a challenge, particularly as some populations may be highly distrustful of information from public health or government institutions. To better understand the different communication needs in Ukraine, an online survey panel of 168 Ukrainian participants viewed six COVID-19 vaccination ads with three variations on vaccine messaging appeals (potential economic impacts of COVID-19 infection COVID-19 disease outcomes, and social norms related to vaccination) and two different messengers (a peer or a health provider). The ad featuring a health outcome appeal delivered by a healthcare provider was most favored ( |
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Language | English |
Publishing date | 2023-01-28 |
Publishing country | Switzerland |
Document type | Journal Article |
ZDB-ID | 2703319-3 |
ISSN | 2076-393X |
ISSN | 2076-393X |
DOI | 10.3390/vaccines11020279 |
Database | MEDical Literature Analysis and Retrieval System OnLINE |
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