Article ; Online: Focus and social contagion of environmental organization advocacy on Twitter.
Conservation biology : the journal of the Society for Conservation Biology
2020 Volume 35, Issue 1, Page(s) 307–315
Abstract: Agriculture, overexploitation, and urbanization remain the major threats to biodiversity in the Anthropocene. The attention these threats garner among leading environmental nongovernmental organizations (eNGOs) and the wider public is critical in ... ...
Abstract | Agriculture, overexploitation, and urbanization remain the major threats to biodiversity in the Anthropocene. The attention these threats garner among leading environmental nongovernmental organizations (eNGOs) and the wider public is critical in fostering the political will necessary to reverse biodiversity declines worldwide. I analyzed the advocacy of leading eNGOs on Twitter by scraping account timelines, screening content for advocacy relating to biodiversity threats and, for prevalent threats, further screening content for positive and negative emotional language with a sentiment lexicon. Twitter advocacy was dominated by the major threats of climate change and overexploitation and the minor threat of plastic pollution. The major threats of agriculture, urbanization, invasions, and pollution were rarely addressed. Content relating to overexploitation and plastic pollution was more socially contagious than other content. Increasing emotional negativity further increased social contagion, whereas increasing emotional positivity did not. Scientists, policy makers, and eNGOs should consider how narrowly focused advocacy on platforms like Twitter will contribute to effective global biodiversity conservation. |
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MeSH term(s) | Biodiversity ; Climate Change ; Conservation of Natural Resources ; Humans ; Organizations ; Social Media |
Language | English |
Publishing date | 2020-09-10 |
Publishing country | United States |
Document type | Journal Article ; Research Support, Non-U.S. Gov't |
ZDB-ID | 58735-7 |
ISSN | 1523-1739 ; 0888-8892 |
ISSN (online) | 1523-1739 |
ISSN | 0888-8892 |
DOI | 10.1111/cobi.13564 |
Database | MEDical Literature Analysis and Retrieval System OnLINE |
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