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  1. Article: Investigating discounting of discounts in an online context

    Carlson, Jeffrey R / Kukar-Kinney, Monika

    Journal of retailing and consumer services Vol. 41 , p. 153-160

    the mediating effect of discount credibility and moderating effect of online daily deal promotions

    2018  Volume 41, Page(s) 153–160

    Author's details Jeffrey R. Carlson, Monika Kukar-Kinney
    Keywords Discounting of discounts ; Price promotions ; Daily deals ; Discount credibility
    Language English
    Publisher Elsevier
    Publishing place Amsterdam [u.a.]
    Document type Article
    ZDB-ID 1204385-0
    ISSN 0969-6989
    Database ECONomics Information System

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  2. Article: A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts

    Kukar-Kinney, Monika / Carlson, Jeffrey R

    International journal of research in marketing : IJRM ; official journal of the European Marketing Academy Vol. 32, No. 4 , p. 442-444

    2015  Volume 32, Issue 4, Page(s) 442–444

    Author's details Monika Kukar-Kinney, Jeffrey R. Carlson (Robins School of Business, University of Richmond, United States)
    Keywords Price promotions ; Discounting ; Retailing ; Online buying
    Language English
    Publisher Elsevier
    Publishing place Amsterdam
    Document type Article
    ZDB-ID 622691-7
    ISSN 0167-8116
    Database ECONomics Information System

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  3. Article: The role of regulatory focus and self-view in "green" advertising message framing

    Kareklas, Ioannis / Carlson, Jeffrey R / Muehling, Darrel D

    Green advertising and the reluctant consumer , p. 19-33

    2014  , Page(s) 19–33

    Author's details Ioannis Kareklas, Jeffrey R. Carlson, and Darrel D. Muehling
    Language English
    Size graph. Darst.
    Publisher Routledge
    Publishing place London [u.a.]
    Document type Article
    ISBN 1-138-01654-3 ; 978-1-138-01654-5
    Database ECONomics Information System

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  4. Article: "I eat organic for my benefit and yours"

    Kareklas, Ioannis / Carlson, Jeffrey R / Muehling, Darrel D

    Journal of advertising : official publication of the American Academy of Advertising Vol. 43, No. 1 , p. 18-32

    egoistic and altruistic considerations for purchasing organic food and their implications for advertising strategists

    2014  Volume 43, Issue 1, Page(s) 18–32

    Author's details Ioannis Kareklas; Jeffrey R. Carlson; Darrel D. Muehling
    Keywords Konsumentenpräferenzen ; Kaufmotiv ; Biokost ; Eigeninteresse ; Altruismus ; Test ; Werbepsychologie
    Language English
    Size graph. Darst.
    Publisher Taylor & Francis
    Publishing place Philadelphia, Pa
    Document type Article
    ZDB-ID 435192-7 ; 2067343-7
    ISSN 1557-7805 ; 0091-3367
    ISSN (online) 1557-7805
    ISSN 0091-3367
    Database ECONomics Information System

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  5. Article: Brand engagement on social media

    Yang, Shuai / Carlson, Jeffrey R / Lin, Shan / Ross, William T

    Journal of marketing management : MM Vol. 32, No. 5/6 , p. 526-557

    will firms' social media efforts influence search engine advertising effectiveness?

    2016  Volume 32, Issue 5, Page(s) 526–557

    Author's details Shuai Yang, Shan Lin, Jeffrey R. Carlson and William T. Ross Jr
    Keywords Brand engagement on social media ; search engine advertising ; social media ; advertising effectiveness ; advertisement rank
    Language English
    Publisher Routledge, Taylor & Francis Group
    Publishing place Abingdon
    Document type Article
    ZDB-ID 645971-7 ; 2067949-X
    ISSN 1472-1376 ; 0267-257X
    ISSN (online) 1472-1376
    ISSN 0267-257X
    Database ECONomics Information System

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  6. Article: The untamed blog

    Bryan, Erin C / Carlson, Jeffrey R / Galarneau, Peter W / Long, Kathleen M

    New media and public relations , p. 107-119

    public relations asset or liability?

    2007  , Page(s) 107–119

    Author's details Kathleen M. Long, Peter W. Galarneau, Jeffrey R. Carlson and Erin C. Bryan
    Keywords Öffentlichkeitsarbeit ; Social Web
    Language English
    Publisher Peter Lang
    Publishing place New York, NY [u.a.]
    Document type Article
    ISBN 978-082-048-801-1 ; 082-048-801-1
    Database ECONomics Information System

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