Article ; Online: A social media intervention for high-intensity drinking among emerging adults: a pilot randomized controlled trial.
Alcohol and alcoholism (Oxford, Oxfordshire)
2024 Volume 59, Issue 2
Abstract: Aims: High-intensity drinking (HID) is a pattern of risky drinking defined as at least 8 drinks (for women) or 10 drinks (for men) in a single episode. Individuals engaged in HID may be at greater risk for consequences, necessitating tailored ... ...
Abstract | Aims: High-intensity drinking (HID) is a pattern of risky drinking defined as at least 8 drinks (for women) or 10 drinks (for men) in a single episode. Individuals engaged in HID may be at greater risk for consequences, necessitating tailored interventions. Herein, we report the feasibility and acceptability of a social media-delivered 8-week intervention for emerging adults with recent HID. Methods: Using social media advertising, we recruited 102 emerging adults who reported past-month HID. Average age was 20.0 year-olds (SD = 2.0); 51.0% were male. Most identified as White (64.7%; 14.7% Black/African American, 13.7% multiracial) and 26.5% identified as Hispanic/Latinx. Participants were randomized to an 8-week intervention delivered via Snapchat by health coaches (N = 50) or to a control condition (psychoeducational website referral; N = 52). Follow-ups occurred at 2 and 4 months post-baseline. Results: The intervention was acceptable (85.1% liked it/liked it a lot) and there were high follow-up rates. Participants rated coaches as supportive (91.5%) and respectful (93.6%). Descriptively, helpfulness ratings were higher for non-alcohol-related content (e.g. stress; 59.6% very/extremely helpful) than alcohol-related content (40.4% very/extremely helpful). Regarding engagement, 86.0% engaged approximately weekly and 59.6% indicated they saved intervention snaps. Descriptive data showed reductions over time in several measures of alcohol consumption and consequences as well as cannabis-impaired driving and mental health symptoms. Conclusions: This 8-week social media intervention for HID was feasible and acceptable among emerging adults, supporting the benefit of future testing in a fully powered trial. |
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MeSH term(s) | Adult ; Humans ; Male ; Female ; Young Adult ; Pilot Projects ; Social Media ; Emotions ; Mental Disorders ; Alcohol Drinking/therapy |
Language | English |
Publishing date | 2024-01-01 |
Publishing country | England |
Document type | Randomized Controlled Trial ; Journal Article |
ZDB-ID | 604956-4 |
ISSN | 1464-3502 ; 0309-1635 ; 0735-0414 |
ISSN (online) | 1464-3502 |
ISSN | 0309-1635 ; 0735-0414 |
DOI | 10.1093/alcalc/agae005 |
Database | MEDical Literature Analysis and Retrieval System OnLINE |
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