Book ; Online: Orchestrating Public Opinion
2017
Abstract: Orchestrating Public Opinion for the first time examines in detail musics persuasive role in political ads for US presidential campaigns. Studies on political ads tend to consider music something of an afterthought, innocuous accompaniment for a narrator. ...
Abstract | Orchestrating Public Opinion for the first time examines in detail musics persuasive role in political ads for US presidential campaigns. Studies on political ads tend to consider music something of an afterthought, innocuous accompaniment for a narrator. In this book Christiansen takes an opposing view, arguing that music is crucial to an ads construction. In some cases, it is even determinative: that is, all other elements-images, voiceover, sound effects, written text, and so on-can be circumscribed by and interpreted in relation to music. This book presents for the first time correspondence between campaign officials and ad agencies, storyboards, and music scores related to ads such as Eisenhowers I Like Ike or Reagans Morning in America.Engaging music seriously through detailed musical analysis as well as exploring musics relation to visual and textual elements in ads, Orchestrating brings together disparate approaches toward understanding the surreptitious rhetoric of music |
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Keywords | Social sciences (General) |
Size | 1 electronic resource ( p.) |
Publisher | Amsterdam University Press |
Document type | Book ; Online |
Note | English ; Open Access |
HBZ-ID | HT020102036 |
ISBN | 9789462981881 ; 9462981884 |
Database | ZB MED Catalogue: Medicine, Health, Nutrition, Environment, Agriculture |
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