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  1. Article: Firms’ adoption of self-service technology

    Di Mascio, Rita

    AMS review : official publication of the Academy of Marketing Science Vol. 6, No. 1/2 , p. 79-97

    how managerial beliefs shape co-production decisions

    2016  Volume 6, Issue 1, Page(s) 79–97

    Author's details Rita Di Mascio
    Keywords Self-service technology ; Co-production ; Competing values ; Managerial cognition ; Organizational configuration ; Customer representation ; Epistemological beliefs
    Language English
    Publisher Springer
    Publishing place New York
    Document type Article
    ZDB-ID 2651955-0 ; 2668418-4
    ISSN 1869-8182 ; 1869-814X
    ISSN (online) 1869-8182
    ISSN 1869-814X
    Database ECONomics Information System

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  2. Article: Reversing the dependency-trust relationship in B2C services

    Fatima, Johra Kayeser / Di Mascio, Rita

    Journal of retailing and consumer services Vol. 41 , p. 1-10

    2018  Volume 41, Page(s) 1–10

    Author's details Johra Kayeser Fatima, Rita Di Mascio
    Keywords Consumer dependency ; Trust ; Rapport ; Structural equation modeling ; Partial least squares
    Language English
    Publisher Elsevier
    Publishing place Amsterdam [u.a.]
    Document type Article
    ZDB-ID 1204385-0
    ISSN 0969-6989
    Database ECONomics Information System

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  3. Article: Modelling satisfaction-commitment relationship in developing country context

    Fatima, Johra Kayeser / Di Mascio, Rita / Razzaque, Mohammad A

    International journal of quality & reliability management Vol. 33, No. 7 , p. 985-1001

    2016  Volume 33, Issue 7, Page(s) 985–1001

    Keywords Structural equation modelling ; Trust ; Service quality ; Commitment ; Satisfaction ; Relational benefits
    Language English
    Publisher Emerald
    Publishing place Bradford
    Document type Article
    ZDB-ID 51787-2 ; 1466792-7
    ISSN 0265-671X
    ISSN 0265-671X
    Database ECONomics Information System

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