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  1. Article: Ethical dilemmas are really important to potential adopters of autonomous vehicles.

    Gill, Tripat

    Ethics and information technology

    2021  Volume 23, Issue 4, Page(s) 657–673

    Abstract: The ethical dilemma (ED) of whether autonomous vehicles (AVs) should protect the passengers or pedestrians when harm is unavoidable has been widely researched and debated. Several behavioral scientists have sought public opinion on this issue, based on ... ...

    Abstract The ethical dilemma (ED) of whether autonomous vehicles (AVs) should protect the passengers or pedestrians when harm is unavoidable has been widely researched and debated. Several behavioral scientists have sought public opinion on this issue, based on the premise that EDs are critical to resolve for AV adoption. However, many scholars and industry participants have downplayed the importance of these edge cases. Policy makers also advocate a focus on higher level ethical principles rather than on a specific solution to EDs. But conspicuously absent from this debate is the view of the consumers or potential adopters, who will be instrumental to the success of AVs. The current research investigated this issue both from a theoretical standpoint and through empirical research. The literature on innovation adoption and risk perception suggests that EDs will be heavily weighted by potential adopters of AVs. Two studies conducted with a broad sample of consumers verified this assertion. The results from these studies showed that people associated EDs with the highest risk and considered EDs as the most important issue to address as compared to the other technical, legal and ethical issues facing AVs. As such, EDs need to be addressed to ensure robustness in the design of AVs and to assure consumers of the safety of this promising technology. Some preliminary evidence is provided about interventions to resolve the social dilemma in EDs and about the ethical preferences of prospective early adopters of AVs.
    Supplementary information: The online version contains supplementary material available at 10.1007/s10676-021-09605-y.
    Language English
    Publishing date 2021-07-02
    Publishing country Netherlands
    Document type Journal Article
    ZDB-ID 2015307-7
    ISSN 1572-8439 ; 1388-1957
    ISSN (online) 1572-8439
    ISSN 1388-1957
    DOI 10.1007/s10676-021-09605-y
    Database MEDical Literature Analysis and Retrieval System OnLINE

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  2. Article: Adding more portion-size options to a menu: A means to nudge consumers to choose larger portions of healthy food items

    Gill, Tripat / Lei, Jing / Kim, Hae Joo

    Appetite. 2022 Feb. 01, v. 169

    2022  

    Abstract: We propose and find that the extremeness aversion bias when choosing portion-sizes is stronger for healthy food as compared to unhealthy food items. In two studies (and a follow-up) we find that adding an extra-large option to a standard menu of small, ... ...

    Abstract We propose and find that the extremeness aversion bias when choosing portion-sizes is stronger for healthy food as compared to unhealthy food items. In two studies (and a follow-up) we find that adding an extra-large option to a standard menu of small, medium, and large portions increases the choice share of the larger portion-sizes; but more so for healthy food than for unhealthy food. Furthermore, we find evidence for the lay belief that larger portions of healthy food do not have incremental health costs. When health costs of the larger portions of healthy food were made salient by providing calorie information, the above effects disappeared. These findings show (1) a boundary condition to the extremeness aversion effect when choosing portion sizes, and (2) imply that this bias can act as a nudge to increase the consumption of healthy food.
    Keywords appetite ; healthy diet ; nutrition labeling ; portion size
    Language English
    Dates of publication 2022-0201
    Publishing place Elsevier Ltd
    Document type Article
    ZDB-ID 764440-1
    ISSN 0195-6663
    ISSN 0195-6663
    DOI 10.1016/j.appet.2021.105830
    Database NAL-Catalogue (AGRICOLA)

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  3. Article ; Online: Adding more portion-size options to a menu: A means to nudge consumers to choose larger portions of healthy food items.

    Gill, Tripat / Lei, Jing / Kim, Hae Joo

    Appetite

    2021  Volume 169, Page(s) 105830

    Abstract: We propose and find that the extremeness aversion bias when choosing portion-sizes is stronger for healthy food as compared to unhealthy food items. In two studies (and a follow-up) we find that adding an extra-large option to a standard menu of small, ... ...

    Abstract We propose and find that the extremeness aversion bias when choosing portion-sizes is stronger for healthy food as compared to unhealthy food items. In two studies (and a follow-up) we find that adding an extra-large option to a standard menu of small, medium, and large portions increases the choice share of the larger portion-sizes; but more so for healthy food than for unhealthy food. Furthermore, we find evidence for the lay belief that larger portions of healthy food do not have incremental health costs. When health costs of the larger portions of healthy food were made salient by providing calorie information, the above effects disappeared. These findings show (1) a boundary condition to the extremeness aversion effect when choosing portion sizes, and (2) imply that this bias can act as a nudge to increase the consumption of healthy food.
    MeSH term(s) Costs and Cost Analysis ; Energy Intake ; Food Preferences/psychology ; Foods, Specialized ; Humans ; Portion Size/psychology
    Language English
    Publishing date 2021-11-30
    Publishing country England
    Document type Journal Article
    ZDB-ID 1461347-5
    ISSN 1095-8304 ; 0195-6663
    ISSN (online) 1095-8304
    ISSN 0195-6663
    DOI 10.1016/j.appet.2021.105830
    Database MEDical Literature Analysis and Retrieval System OnLINE

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  4. Article: Is there a mere categorization effect in investment decisions?

    Lewis, David / Gill, Tripat

    International journal of research in marketing : IJRM ; official journal of the European Marketing Academy Vol. 33, No. 1 , p. 232-235

    2016  Volume 33, Issue 1, Page(s) 232–235

    Author's details David Lewis, Tripat Gill
    Keywords Mere categorization effect ; Choice satisfaction ; Investment decision-making
    Language English
    Publisher Elsevier
    Publishing place Amsterdam
    Document type Article
    ZDB-ID 622691-7
    ISSN 0167-8116
    Database ECONomics Information System

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  5. Article: "Call. Mail. Shoot. Listen. Play."

    Gill, Tripat

    GfK marketing intelligence review Vol. 2, No. 2 , p. 16-25

    but what functionalities add real value in convergent products?

    2010  Volume 2, Issue 2, Page(s) 16–25

    Author's details Tripat Gill
    Keywords Produktdifferenzierung ; Produktentwicklung ; Hochtechnologie ; Innovationsmanagement
    Language English
    Size Ill.,graph. Darst.
    Publisher GfK
    Publishing place Nürnberg
    Document type Article
    Note Zsfassung in dt. Sprache
    ZDB-ID 2498727X
    ISSN 1865-5866
    Database ECONomics Information System

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  6. Article: Ethnic stereotyping in service provision

    Gill, Tripat / Kim, Hae Joo / Ranaweera, Chatura

    Journal of service theory and practice : JSTP Vol. 27, No. 3 , p. 520-546

    when do stereotypes affect the performance expectations and evaluation of ethnic service providers?

    2017  Volume 27, Issue 3, Page(s) 520–546

    Author's details Tripat Gill, Hae Joo Kim and Chatura Ranaweera
    Keywords Customer experience ; Social identity ; Evaluations ; Ethnic stereotypes ; Service expectations
    Language English
    Publisher Emerald
    Publishing place Bingley
    Document type Article
    ZDB-ID 2819789-6 ; 2807318-6
    ISSN 2055-6225
    ISSN 2055-6225
    Database ECONomics Information System

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  7. Article: How rumors and preannouncements foster curiosity toward products

    Sääksjärvi, Maria / Gill, Tripat / Hultink, Erik J

    European journal of innovation management : EJIM Vol. 20, No. 3 , p. 350-371

    2017  Volume 20, Issue 3, Page(s) 350–371

    Author's details Maria Sääksjärvi, Tripat Gill and Erik Jan Hultink
    Keywords Purchase intention ; Curiosity ; Ambiguity ; Newness ; Preannouncements ; Rumors
    Language English
    Publisher Emerald
    Publishing place Bingley
    Document type Article
    ZDB-ID 1465304-7 ; 2028189-4
    ISSN 1460-1060
    ISSN 1460-1060
    Database ECONomics Information System

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  8. Article: Convergent products

    Gill, Tripat

    Journal of marketing : a quarterly publication of the American Marketing Association Vol. 72, No. 2 , p. 46-62

    what functionalities add more value to the base?

    2008  Volume 72, Issue 2, Page(s) 46–62

    Author's details Tripat Gill
    Language English
    Size Ill., graph. Darst.
    Publisher Publications Group of the American Marketing Association
    Publishing place Chicago, Ill.
    Document type Article
    ZDB-ID 218318-3
    Database ECONomics Information System

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  9. Article: Core versus peripheral innovations

    Zhenfeng, Zhenfeng / Gill, Tripat / Jiang, Ying

    Journal of marketing research : JMR Bd. LII.2015, 3 (June), S. 309-324

    the effect of innovation locus on consumer adoption of new products

    2015  

    Author's details Zhenfeng Ma, Tripat Gill, and Ying Jiang
    Keywords innovation locus ; innovation newness ; schema congruity ; perceived risk ; peripherals
    Language English
    Size graph. Darst.
    Publisher Assoc
    Publishing place Chicago, Ill
    Document type Article
    ZDB-ID 218319-5 ; 2066604-4
    ISSN 1547-7193 ; 0022-2437
    ISSN (online) 1547-7193
    ISSN 0022-2437
    Database ECONomics Information System

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  10. Article: Feature fit

    Gattol, Valentin / Gill, Tripat / Sääksjärvi, Maria / Schoormans, Jan P. L

    European journal of innovation management : EJIM Vol. 19, No. 4 , p. 589-607

    the role of congruence and complementarity when adding versus deleting features from products

    2016  Volume 19, Issue 4, Page(s) 589–607

    Author's details Valentin Gattol, Maria Sääksjärvi, Tripat Gill and Jan Schoormans
    Keywords Marketing ; New product development ; Congruence vs complementarity ; Feature addition vs deletion ; Feature fit ; Hedonic vs utilitarian
    Language English
    Publisher Emerald
    Publishing place Bingley
    Document type Article
    ZDB-ID 1465304-7 ; 2028189-4
    ISSN 1460-1060
    ISSN 1460-1060
    Database ECONomics Information System

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