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  1. Article: Services marketing chapter

    Hilton, Toni

    The marketing book , p. 469-493

    2016  , Page(s) 469–493

    Author's details Toni Hilton
    Language English
    Publisher Routledge
    Publishing place London
    Document type Article
    ISBN 978-0-415-70377-2 ; 0-415-70377-8
    Database ECONomics Information System

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    This service is chargeable due to the Delivery terms set by subito. Orders including an article and supplementary material will be classified as separate orders. In these cases, fees will be demanded for each order.

    Inter-library loan at ZB MED

    Your chosen title can be delivered directly to ZB MED Cologne location if you are registered as a user at ZB MED Cologne.

  2. Article: Leveraging operant resources of consumers

    Hilton, Toni

    The marketing review Vol. 8, No. 4 , p. 359-366

    improving consumer experiences or productivity?

    2008  Volume 8, Issue 4, Page(s) 359–366

    Author's details Toni Hilton
    Keywords Konsumentenverhalten ; Dienstleistungsqualität
    Language English
    Publisher Westburn Publ.
    Publishing place Helensburgh
    Document type Article
    ZDB-ID 2039374X
    Database ECONomics Information System

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    Order via subito

    This service is chargeable due to the Delivery terms set by subito. Orders including an article and supplementary material will be classified as separate orders. In these cases, fees will be demanded for each order.

    Inter-library loan at ZB MED

    Your chosen title can be delivered directly to ZB MED Cologne location if you are registered as a user at ZB MED Cologne.

  3. Article: Managing customer perceptions of the business environment for competitive advantage

    Hilton, Toni / Jones, Warwick

    Journal of customer behaviour Vol. 9, No. 3 , p. 265-281

    2010  Volume 9, Issue 3, Page(s) 265–281

    Author's details Toni Hilton; Warwick Jones
    Keywords Konsumentenverhalten ; Wahrnehmung ; Betriebliches Umfeld ; Rechtsberatung ; Großbritannien
    Language English
    Size graph. Darst.
    Publisher Westburn
    Publishing place Helensburgh
    Document type Article
    ZDB-ID 2163005-7 ; 2252330-3
    ISSN 1475-3928
    ISSN 1475-3928
    Database ECONomics Information System

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  4. Article: Value propositions

    Davidson, Anthony / Frow, Pennie / Hilton, Toni / McColl-Kennedy, Janet R / Payne, Adrian

    Marketing theory Vol. 14, No. 3 , p. 327-351

    a service ecosystems perspective

    2014  Volume 14, Issue 3, Page(s) 327–351

    Author's details Pennie Frow; Janet R. McColl-Kennedy; Toni Hilton; Anthony Davidson; Adrian Payne
    Keywords Collaboration ; network ; resource integration ; service ecosystem ; value co-creation ; value proposition
    Language English
    Size graph. Darst.
    Publisher Sage
    Publishing place London [u.a.]
    Document type Article
    ZDB-ID 2201540-1 ; 2072860-8
    ISSN 1741-301X ; 1470-5931
    ISSN (online) 1741-301X
    ISSN 1470-5931
    Database ECONomics Information System

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  5. Book: Services marketing

    Baron, Steve / Harris, Kim / Hilton, Toni

    text and cases

    2009  

    Author's details Steve Baron; Kim Harris; Toni Hilton
    Keywords Service industries/Marketing ; Marketing ; Dienstleistung ; Dienstleistungsmarketing ; Beziehungsmarketing ; Dienstleistungsqualität
    Language English
    Size XVII, 358 S., graph. Darst., 25cm
    Edition 3. ed.
    Document type Book
    Note Includes bibliographical references and index ; Previous ed.: published as by Steve Baron and Kim Harris. Basingstoke: Palgrave, 2003
    ISBN 0230520936 ; 9780230520936
    Database ECONomics Information System

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  6. Article: Does the marketing curriculum reflect the importance of services marketing for practitioners?

    Hilton, Toni / Hughes, Tim / McDowell, Ray

    The marketing review Vol. 7, No. 2 , p. 171-184

    2007  Volume 7, Issue 2, Page(s) 171–184

    Author's details Toni Hilton; Tim Hughes; Ray McDowell
    Keywords Marketing ; Lehrplan ; Großbritannien
    Language English
    Size graph. Darst.
    Publisher Westburn Publ.
    Publishing place Helensburgh
    Document type Article
    ZDB-ID 2039374X
    Database ECONomics Information System

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    Kategorien

    Order via subito

    This service is chargeable due to the Delivery terms set by subito. Orders including an article and supplementary material will be classified as separate orders. In these cases, fees will be demanded for each order.

    Inter-library loan at ZB MED

    Your chosen title can be delivered directly to ZB MED Cologne location if you are registered as a user at ZB MED Cologne.

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