Artikel ; Online: Academic conference posters: Describing visual impression in pharmacy education.
Exploratory research in clinical and social pharmacy
2024 Band 13, Seite(n) 100423
Abstract: Background: Academic conference posters are a key communication before journal articles. Attention to visual attributes can enhance academic poster communication.: Objective: This investigation's purpose was to create a visual impression measurement ... ...
Abstract | Background: Academic conference posters are a key communication before journal articles. Attention to visual attributes can enhance academic poster communication. Objective: This investigation's purpose was to create a visual impression measurement instrument, and then to describe and compare visual impression among scientific posters from an academic conference. Methods: A mixed-approach rubric was created to quickly measure visual impression of academic posters. Then, posters from a pharmacy education conference were retrospectively reviewed and scored. Visual impression was compared for traditional versus contemporary poster-formats. Various poster characteristics (poster-format, summary statement presence, abstract presence, wordiness, QR-code presence, logical sequencing, visuals) that might have impacted visual communication were coded. These characteristics were regressed onto visual impression scores. Results: Three-hundred seventy-eight posters were scored with sound inter-rater reliability. Contemporary poster-format scored significantly higher than traditional. Poster-format Conclusion: Posters at one academic conference had varied visual impression. While a contemporary poster-format appeared more helpful, it was not a panacea; variation from poor through exemplary was seen with both poster-formats. Posters are not text-filled articles; displaying a combination of visuals/text clearly and concisely can help effective communication with academic posters. |
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Sprache | Englisch |
Erscheinungsdatum | 2024-02-15 |
Erscheinungsland | United States |
Dokumenttyp | Journal Article |
ISSN | 2667-2766 |
ISSN (online) | 2667-2766 |
DOI | 10.1016/j.rcsop.2024.100423 |
Datenquelle | MEDical Literature Analysis and Retrieval System OnLINE |
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