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  1. Article: Bridging the theory-practice gap in business marketing

    Hutt, Michael D / Walker, Beth A

    Journal of business-to-business marketing Vol. 22, No. 1/2 , p. 67-72

    lessons from the field ; the JBBM at 21

    2015  Volume 22, Issue 1, Page(s) 67–72

    Author's details Michael D. Hutt and Beth A. Walker
    Keywords research partnership ; engaged scholarship ; business marketing ; business-academic collaboration ; thought world differences ; industrial marketing ; business journals ; problem definition
    Language English
    Publisher Routledge, Taylor and Francis Group
    Publishing place London [u.a.]
    Document type Article
    ZDB-ID 1121779-0 ; 2069757-0
    ISSN 1547-0628 ; 1051-712X
    ISSN (online) 1547-0628
    ISSN 1051-712X
    Database ECONomics Information System

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  2. Article: Engaging corporate partners to bridge the theory-practice gap

    Hutt, Michael D

    The journal of supply chain management : a global review of purchasing and supply Vol. 44, No. 2 , p. 68-71

    2008  Volume 44, Issue 2, Page(s) 68–71

    Author's details Michael D. Hutt
    Language English
    Publisher Blackwell Publ.
    Publishing place Malden, Mass.
    Document type Article
    ZDB-ID 1463569-0
    Database ECONomics Information System

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    Inter-library loan at ZB MED

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  3. Book: Business marketing management

    Hutt, Michael D / Speh, Thomas W

    B2B

    2013  

    Author's details Michael D. Hutt; Thomas W. Speh
    Keywords Industrial marketing/Management ; Marketingmanagement ; B-to-B-Marketing
    Language English
    Size xxx, 428 p, ill, 27 cm
    Edition 11th ed
    Publisher South-Western, Cengage Learning
    Publishing place Mason, Ohio u.a.
    Document type Book
    Note Includes bibliographical references and indexes
    ISBN 1133189563 ; 9781133189565
    Database ECONomics Information System

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  4. Article: Undergraduate education

    Hutt, Michael D / Speh, Thomas W

    Journal of business-to-business marketing Vol. 14, No. 1 , p. 75-94

    the implications of cross-functional relationships in business marketing ; the skills of high-performing managers

    2007  Volume 14, Issue 1, Page(s) 75–94

    Author's details Michael D. Hutt; Thomas W. Speh
    Keywords Wirtschaftsstudium ; Lieferantenmanagement ; Marketing ; Führungskräfte ; Qualifikation ; USA
    Language English
    Publisher Haworth Press
    Publishing place Binghamton, NY
    Document type Article
    ZDB-ID 1121779-0
    Database ECONomics Information System

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    Inter-library loan at ZB MED

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  5. Book: Business marketing management

    Hutt, Michael D / Speh, Thomas W

    B2B

    2007  

    Author's details Michael D. Hutt; Thomas W. Speh
    Keywords Industrial marketing/Management ; Marketingmanagement ; Marketing ; Lieferantenmanagement
    Language English
    Size XXX, 658 S., Ill., graph. Darst., 26 cm
    Edition 9. ed.
    Document type Book
    Note Includes bibliographical references and indexes
    ISBN 0324316852 ; 0324361041 ; 9780324316858 ; 9780324361049
    Database ECONomics Information System

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  6. Article: Tracing emergent processes in marketing strategy formation

    Hutt, Michael D / Reingen, Peter H / Ronchetto, John R

    Marketing strategy processes and tools , p. 129-154

    2009  , Page(s) 129–154

    Author's details Michael D. Hutt, Peter H. Reingen and John R. Ronchetto
    Keywords Marketingmanagement ; Marketingtheorie
    Language English
    Size graph. Darst.
    Publisher Sage
    Publishing place Los Angeles [u.a.]
    Document type Article
    Database ECONomics Information System

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  7. Book: Business marketing management

    Hutt, Michael D / Speh, Thomas W

    a strategic view of industrial and organizational markets

    2004  

    Author's details Michael D. Hutt; Thomas W. Speh
    Keywords Industrial marketing/Management ; Marketingmanagement ; Marketing
    Language English
    Size XXX, 714 S, Ill., graph. Darst
    Edition 8. ed
    Document type Book
    Note Previous ed.: Fort Worth, Tex. : Dryden Press, 1998
    ISBN 0324190433 ; 9780324190434
    Database ECONomics Information System

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    Order via subito

    This service is chargeable due to the Delivery terms set by subito. Orders including an article and supplementary material will be classified as separate orders. In these cases, fees will be demanded for each order.

    Inter-library loan at ZB MED

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  8. Article: A commentary on "Undergraduate education

    Rodriguez, Carlos M / Hutt, Michael D / Speh, Thomas W

    Journal of business-to-business marketing Vol. 14, No. 1 , p. 95-102

    the implications of cross-functional relationships in business marketing ; the skills of high-performing managers"

    2007  Volume 14, Issue 1, Page(s) 95–102

    Author's details Carlos M. Rodriguez
    Language English
    Publisher Haworth Press
    Publishing place Binghamton, NY
    Document type Article
    ZDB-ID 1121779-0
    Database ECONomics Information System

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    Order via subito

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    Inter-library loan at ZB MED

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  9. Article: A commentary on "Undergraduate education

    Butaney, Gul T / Hutt, Michael D / Speh, Thomas W

    Journal of business-to-business marketing Vol. 14, No. 1 , p. 103-109

    the implications of cross-functional relationships in business marketing ; the skills of high-performing managers"

    2007  Volume 14, Issue 1, Page(s) 103–109

    Author's details Gul T. Butaney
    Language English
    Publisher Haworth Press
    Publishing place Binghamton, NY
    Document type Article
    ZDB-ID 1121779-0
    Database ECONomics Information System

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    Order via subito

    This service is chargeable due to the Delivery terms set by subito. Orders including an article and supplementary material will be classified as separate orders. In these cases, fees will be demanded for each order.

    Inter-library loan at ZB MED

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  10. Article: A reply to commentaries by Gul T. Butaney and Carlos M. Rodriguez

    Hutt, Michael D / Butaney, Gul T / Rodriguez, Carlos M / Speh, Thomas W

    Journal of business-to-business marketing Vol. 14, No. 1 , p. 111-114

    the business marketing course: a cornerstone in the undergraduate curriculum

    2007  Volume 14, Issue 1, Page(s) 111–114

    Author's details Michael D. Hutt; Thomas W. Speh
    Language English
    Publisher Haworth Press
    Publishing place Binghamton, NY
    Document type Article
    ZDB-ID 1121779-0
    Database ECONomics Information System

    More links

    Kategorien

    Order via subito

    This service is chargeable due to the Delivery terms set by subito. Orders including an article and supplementary material will be classified as separate orders. In these cases, fees will be demanded for each order.

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