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  1. Article ; Online: Development Trends and Potential in the Field of Virtual Tourism after the COVID-19 Pandemic

    Katarzyna Bilińska / Barbara Pabian / Aleksander Pabian / Beata Reformat

    Sustainability, Vol 15, Iss 1889, p

    Generation Z Example

    2023  Volume 1889

    Abstract: Until the outbreak of the COVID-19 pandemic, virtual tourism was not as popular as during its duration in 2021, when traveling in the real world was not possible due to social isolation and forced quarantine. In response to the lockdown and the lack of ... ...

    Abstract Until the outbreak of the COVID-19 pandemic, virtual tourism was not as popular as during its duration in 2021, when traveling in the real world was not possible due to social isolation and forced quarantine. In response to the lockdown and the lack of freedom of movement around the world, tourists decided to travel in cyberspace during the COVID-19 pandemic. In this way only, and without leaving home, could they visit tourist attractions, watch museum exhibitions, participate in various media events and take virtual walks. After the “unfreezing” of tourism, the time has now come to adapt tourism to the post-pandemic normality. The aim of the paper is to discover whether the new trend of online tourism that developed during the pandemic will stay with us forever and how it will evolve, especially for Generation Z, who are just entering the labor market but who, at the same time, will determine the future of tourism soon. The research results show that as the pandemic restrictions disappear, the need to experience various forms of tourism in places previously viewed in cyberspace (virtually), occurs among the representatives of Generation Z. Thus, virtual tourism is a form that precedes and complements a real journey. The qualitative method was chosen for the research conducted in Poland. The research was carried out in 2022. A total of 40 focus groups of 7 people each (N = 280) participated in the research. They consisted of Generation Z representatives born after 1995; the oldest of them will be 27 in 2022. In parallel, the method of in-depth individual interviews was used in the research. In order to reach the participants, a non-random sample was chosen using the “snowball” method. In total, 100 people took part in the in-depth individual interview. The two-track research allowed to obtain a total sample of N = 380.
    Keywords virtual tourism ; Generation Z ; new trends in tourism ; Environmental effects of industries and plants ; TD194-195 ; Renewable energy sources ; TJ807-830 ; Environmental sciences ; GE1-350
    Subject code 910
    Language English
    Publishing date 2023-01-01T00:00:00Z
    Publisher MDPI AG
    Document type Article ; Online
    Database BASE - Bielefeld Academic Search Engine (life sciences selection)

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  2. Article ; Online: To Mod or not to Mod—An Empirical Study on Game Modding as Customer Value Co-creation

    Katarzyna Bilińska-Reformat / Anna Dewalska-Opitek / Magdalena Hofman-Kohlmeyer

    Sustainability, Vol 12, Iss 9014, p

    2020  Volume 9014

    Abstract: A spiking interest in customer’s value co-creation may be observed lately, especially in the gaming industry. The general purpose of this study is to identify the customers’ inclination to perform game modding as a manner of value co-creation which ... ...

    Abstract A spiking interest in customer’s value co-creation may be observed lately, especially in the gaming industry. The general purpose of this study is to identify the customers’ inclination to perform game modding as a manner of value co-creation which benefits both companies and other game users. The current knowledge regarding the factors determining this behaviour is, relatively speaking, weak. The authors conducted qualitative research in the forms of in-depth interviews and focus groups with Polish game players (including mod users and mod creators). This study provides evidence for the peculiar motives of the customers performing different levels of engagement: mod users are driven by game enjoyment, focusing on the motives and social affiliation of multiplayer groups, while mod creators are mainly motivated by the enjoyment of creation, pride, creativity, and epistemic curiosity; engagement and social affiliation are received by mod creators with unique talents. The paper provides tentative evidence for specific customers’ motivations to co-create, which benefits both companies (game developers) and other game users. The players are perceived as an inseparable part of the gaming industry, who deliver extra value to the market through game modding activities. The paper provides useful, executable guidance on how to encourage and support players to engage in value co-creation in virtual words. The study may enrich our understanding of customers’ inclinations on both theoretical and empirical levels, showing some of the motivations both to use and create mods. In comparison to previous research, mod creators and mod users were researched separately in this study, and thus a distinction of their different sets of motives was enabled. Both practitioners and researchers may find what is uncovered in the paper engrossing.
    Keywords value co-creation ; game modding ; customer engagement ; Environmental effects of industries and plants ; TD194-195 ; Renewable energy sources ; TJ807-830 ; Environmental sciences ; GE1-350
    Subject code 380
    Language English
    Publishing date 2020-10-01T00:00:00Z
    Publisher MDPI AG
    Document type Article ; Online
    Database BASE - Bielefeld Academic Search Engine (life sciences selection)

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  3. Article ; Online: Facts and speculations on the infectious nature of Alzheimer’s disease

    Katarzyna Bilińska / Patrycja Jakubowska / Agnieszka Woźniak / Rafał Butowt

    Postępy Higieny i Medycyny Doświadczalnej, Vol 72, Pp 830-

    2018  Volume 845

    Abstract: For over 30 years, a large volume of data has been collected indicating the possibility of an infectious form of Alzheimer’s disease (AD). Using various AD animal models and patients’ brain extracts it has been demonstrated that amyloid Aβ (Aβ) can be an ...

    Abstract For over 30 years, a large volume of data has been collected indicating the possibility of an infectious form of Alzheimer’s disease (AD). Using various AD animal models and patients’ brain extracts it has been demonstrated that amyloid Aβ (Aβ) can be an infectious agent. The similarities of Aβ and PrPsc prion protein (PrPsc) have been an important indicator of a potentially infective nature of AD. Nonetheless, the majority of epidemiological data have not yet supported the hypothesis of the infectious nature of this disease. It must be emphasized that AD is a very complex disease which is most likely unique to humans. The strong evidence on the infectivity and propagation of Aβ in animal models is accompanied by the uncertainty of whether the observed symptoms can be recapitulated in humans. Therefore, using currently available AD models it may not be feasible to collect data of sufficient quality clearly and unambiguously demonstrating the infectivity of the disease. We postulate that in order to gather stronger evidence for AD infectivity in humans, new experimental strategies must be considered. This approach should also lead to better understanding of the peripheral routes of Aβ infection. The aim of this review is to present the current state of knowledge and existing doubts in this important area of neurobiology and medicine. In the light of available data, AD infectivity has still not been proven, yet it should be seriously considered. The confirmation that some forms of AD are infectious may result in significant scientific, medical and social consequences.
    Keywords Alzheimer’s disease ; amyloid Aβ ; Aβ peptide ; prion protein ; neurodegenerative diseases ; transmissible protein aggregates ; Medicine ; R
    Subject code 006 ; 630
    Language English
    Publishing date 2018-09-01T00:00:00Z
    Publisher Sciendo
    Document type Article ; Online
    Database BASE - Bielefeld Academic Search Engine (life sciences selection)

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    Inter-library loan at ZB MED

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  4. Article ; Online: Sustainable Activity of Cultural Service Consumers of Social Media Users—Influence on the Brand Capital of Cultural Institutions

    Łukasz Wróblewski / Katarzyna Bilińska-Reformat / Mateusz Grzesiak

    Sustainability, Vol 10, Iss 11, p

    2018  Volume 3986

    Abstract: In the second decade of the 21st century, social media changed the nature of communication and cooperation between participants of the culture services market. They became, among other things, an important marketing instrument in the area of contact with ...

    Abstract In the second decade of the 21st century, social media changed the nature of communication and cooperation between participants of the culture services market. They became, among other things, an important marketing instrument in the area of contact with the customers of the cultural offer. However, despite their growing importance in various areas of activity of organisations in the cultural sector, the issue of building the cultural institution’s brand equity by social media users is relatively seldom raised. Research on the impact of online consumer activity on brand equity is at an early stage of development. Therefore, this article is an attempt to fill the research gap in this area. The article presents the results of a survey that was conducted in 2018 on a group of 1021 consumers of cultural services, who at the same time regularly used social media. The statistical analysis carried out and the research results obtained prove that the 3C sustainable system (3C means: consumer Consumption, Contribution, Creation) developed by the authors, concerning the activity of consumers of cultural services in social media, stimulates the consumer-based brand equity (CBBE). Statistically significant relations have been observed in particular for CBBE components that are related to the awareness of a cultural institution’s brand and for the relationship related to the perception of its quality.
    Keywords consumer-based brand equity ; social media ; cultural institutions ; factor analysis ; CBBE ; 3C Sustainable System ; Environmental effects of industries and plants ; TD194-195 ; Renewable energy sources ; TJ807-830 ; Environmental sciences ; GE1-350
    Subject code 070
    Language English
    Publishing date 2018-10-01T00:00:00Z
    Publisher MDPI AG
    Document type Article ; Online
    Database BASE - Bielefeld Academic Search Engine (life sciences selection)

    Full text online

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    Inter-library loan at ZB MED

    Your chosen title can be delivered directly to ZB MED Cologne location if you are registered as a user at ZB MED Cologne.

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