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  1. Article ; Online: A reference‐price‐informed experiment to assess consumer demand for beef with a reduced carbon footprint

    Kilders, Valerie / Caputo, Vincenzina

    American Journal of Agricultural Economics. 2024 Jan., v. 106, no. 1 p.3-20

    2024  

    Abstract: Accurately reflecting expected prices in stated preference designs can be challenging for foods like ribeye steak, which exhibit stark fluctuations in prices across time and space. To address this issue, we introduce a novel price vector design, the ... ...

    Abstract Accurately reflecting expected prices in stated preference designs can be challenging for foods like ribeye steak, which exhibit stark fluctuations in prices across time and space. To address this issue, we introduce a novel price vector design, the reference‐price‐informed (RP‐informed) design, which directly incorporates individual's reference prices into discrete choice experiments. By presenting consumers with posted prices that align with their expected prices, this design reflects real‐world food markets. We test this design in a discrete choice experiment evaluating consumer preferences for “low carbon” beef. Our results project a very small market share of low‐carbon ribeye (3%–5%) with conventional meat taking up most of the market. Our results also show that a reference‐price‐informed design reduces reference price uncertainty and leads to more conservative market share estimates than traditional designs, thus preventing the potential overestimation of product's market potential.
    Keywords agricultural economics ; beef ; carbon footprint ; consumer demand ; market share ; markets ; prices ; steaks ; uncertainty
    Language English
    Dates of publication 2024-01
    Size p. 3-20.
    Publishing place Wiley Periodicals, Inc.
    Document type Article ; Online
    Note JOURNAL ARTICLE
    ZDB-ID 218188-5
    ISSN 0002-9092
    ISSN 0002-9092
    DOI 10.1111/ajae.12432
    Database NAL-Catalogue (AGRICOLA)

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  2. Article ; Online: Consumer preferences and demand for conventional seafood and seafood alternatives: Do ingredient information and processing stage matter?

    Kim, Dahye / Caputo, Vincenzina / Kilders, Valerie

    Food Quality and Preference. 2023 Apr. 11, p.104872-

    2023  , Page(s) 104872–

    Abstract: While plant-based seafood alternatives (PBSAs) are emerging as potential substitutes for conventional seafood products, to date, there is scant evidence on how consumers evaluate PBSAs. We conducted two discrete choice experiments to determine consumer ... ...

    Abstract While plant-based seafood alternatives (PBSAs) are emerging as potential substitutes for conventional seafood products, to date, there is scant evidence on how consumers evaluate PBSAs. We conducted two discrete choice experiments to determine consumer preferences and demand for fresh and processed PBSAs relative to their conventional fish and shellfish equivalents and other potential substitutes. In both experiments consumers had the option to access additional information on the ingredient lists, as they varied substantially between PBSAs and conventional seafood products. We find that the market share of seafood alternatives is relatively small compared to their animal-based counterparts even though respondents prefer novel PBSAs to traditional plant-based food like tofu. Respondents who choose to see the ingredient list tend to have a higher demand for PBSAs. Differences in preferences are also found across demographics and consumption habits. Results from this study provide important information that can assist stakeholders in designing more targeted marketing strategies or policies concerning seafood alternatives (e.g., labeling).
    Keywords demographic statistics ; fish ; food quality ; ingredients ; market share ; plant-based foods ; seafoods ; shellfish ; stakeholders ; tofu ; Plant-based seafood ; ingredient information ; consumer preferences and demand ; choice experiment ; Q13 ; Q11 ; C91
    Language English
    Dates of publication 2023-0411
    Publishing place Elsevier Ltd
    Document type Article ; Online
    Note Pre-press version
    ZDB-ID 1020221-3
    ISSN 0950-3293
    ISSN 0950-3293
    DOI 10.1016/j.foodqual.2023.104872
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  3. Article: Is Animal Welfare Promoting Hornless Cattle? Assessing Consumer’s Valuation for Milk from Gene‐edited Cows under Different Information Regimes

    Kilders, Valerie / Caputo, Vincenzina

    Journal of agricultural economics. 2021 Sept., v. 72, no. 3

    2021  

    Abstract: Due to its ability to achieve genetic engineering goals without transgene modifications, gene‐editing is fast becoming a predominant genetic‐engineering breeding technique and a range of food‐related applications have already been developed. Yet, it ... ...

    Abstract Due to its ability to achieve genetic engineering goals without transgene modifications, gene‐editing is fast becoming a predominant genetic‐engineering breeding technique and a range of food‐related applications have already been developed. Yet, it remains unclear whether consumers would perceive gene‐edited food products differently from so‐called first‐generation genetic engineering or from genetic modification, and how information about its benefits might alter consumer choice. Focusing on a recent gene‐editing application in animal production, the genetic dehorning of dairy cows, this study uses data from a survey of 1,000 US consumers to determine: (i) consumer willingness‐to‐pay for milk from cows that have been gene‐edited to be hornless; and (ii) consumers’ response to information about how the gene‐editing technology works, how it differs from genetic modification, and its benefits for animal welfare. Information treatments utilise videos to maximise respondents’ understanding. Results from parametric and semi‐parametric choice models suggest that: (i) information on animal welfare has the strongest effect on consumer willingness‐to‐pay for milk produced from conventionally and genetically dehorned cows; and (ii) that providing respondents with more information leads to an increasingly wider spread of the preference distributions in the positive and negative domain uncovering a further polarisation of preferences and confirming the heterogeneous impact of information on preferences.
    Keywords agricultural economics ; animal production ; animal welfare ; consumer preferences ; gene editing ; milk ; surveys ; transgenes ; willingness to pay
    Language English
    Dates of publication 2021-09
    Size p. 735-759.
    Publishing place John Wiley & Sons, Ltd
    Document type Article
    Note JOURNAL ARTICLE
    ZDB-ID 410345-2
    ISSN 0021-857X
    ISSN 0021-857X
    DOI 10.1111/1477-9552.12421
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  4. Article: Consumer ethnocentric behavior and food choices in developing countries: The case of Nigeria

    Kilders, Valerie / Caputo, Vincenzina / Liverpool-Tasie, Lenis Saweda O

    Food policy. 2021 Feb., v. 99

    2021  

    Abstract: With rising incomes and urbanization, diets across Sub-Saharan Africa (SSA) have diversified in source and form, encompassing more processed and packaged foods. While previous studies have identified ethnocentrism to be an influencing factor of purchase ... ...

    Abstract With rising incomes and urbanization, diets across Sub-Saharan Africa (SSA) have diversified in source and form, encompassing more processed and packaged foods. While previous studies have identified ethnocentrism to be an influencing factor of purchase behavior, so far, no study has evaluated consumer ethnocentrism for food products in Nigeria. We conducted a study involving 2250 Nigerian consumers, using a widely validated consumer ethnocentric tendencies scale (CETSCALE). We aimed to answer the following questions: i) Are Nigerian consumers ethnocentric and how does this vary by socio-demographics? ii) Does consumer ethnocentrism affect their purchase frequency of imported food products? iii) What roles do country image and relatedly food safety concerns play in food purchasing behavior of imported food? We find that consumer ethnocentrism is indeed established in Nigeria among a large share of consumers. It is driven by key factors such as country image and food safety, and it tends to be strongly affected by socio-demographics such as income and education. We also find that ethnocentrism’s influence on purchase behavior varies across food categories. Our findings suggest that COO-labelling and a reliable formalization of product traceability with the support of the government could allow marketers to better capitalize on consumer ethnocentrism.
    Keywords education ; food policy ; food safety ; income ; sociodemographic characteristics ; traceability ; urbanization ; Nigeria
    Language English
    Dates of publication 2021-02
    Publishing place Elsevier Ltd
    Document type Article
    Note NAL-AP-2-clean
    ZDB-ID 194840-4
    ISSN 0306-9192
    ISSN 0306-9192
    DOI 10.1016/j.foodpol.2020.101973
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