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  1. Article ; Online: Sustainable Tourism Development Based upon Visitors’ Brand Trust

    Kuo-Yan Wang

    Sustainability, Vol 14, Iss 1977, p

    A Case of “100 Religious Attractions”

    2022  Volume 1977

    Abstract: This study examines tourist trust in a government-initiated tourism brand from the perspective of the economic sustainability of the tourism industry. Its antecedents comprise traveler visit motivation, visitor experience perception, and willingness to ... ...

    Abstract This study examines tourist trust in a government-initiated tourism brand from the perspective of the economic sustainability of the tourism industry. Its antecedents comprise traveler visit motivation, visitor experience perception, and willingness to visit/revisit, and the study assesses the moderating role of believers/nonbelievers in developing a tourism brand. The data were obtained from 20 notable religious-themed attractions listed among the “100 Religious Attractions” in Taiwan. Self-administered questionnaires were distributed to respondents who had visited, or were planning to visit, the listed attractions. Three hundred and eighty-five valid questionnaires were collected with the hypotheses developed and examined using the SEM method. This study analyzes the motivational and experiential differences between religious-oriented and ordinary visitors to the “100 Religious Attractions” and its brand effect concerning peripheral industry consumption behavior (e.g., food and beverage, religious items, and surrounding sightseeing sites). Last, this study discloses that the willingness to visit/revisit determinants, service value perception, and spiritual experience significantly affect tourism brand trust. These results offer a better understanding for both scholars and practitioners of religious-themed attractions regarding how tourists’ visit/revisit intentions and their willingness to consume affect the creation of tourism destination brand trust that is sustainable.
    Keywords religious tourism ; 100 religious attractions ; destination marketing ; consumer behavior ; Environmental effects of industries and plants ; TD194-195 ; Renewable energy sources ; TJ807-830 ; Environmental sciences ; GE1-350
    Subject code 910
    Language English
    Publishing date 2022-02-01T00:00:00Z
    Publisher MDPI AG
    Document type Article ; Online
    Database BASE - Bielefeld Academic Search Engine (life sciences selection)

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  2. Article ; Online: Policy Compliance and Ritual Maintenance Dilemma

    Kuo-Yan Wang / Jing Yu

    Frontiers in Environmental Science, Vol

    Can Chinese Folk Temples’ Air Pollution Control Measures Ensure Visitor Satisfaction?

    2022  Volume 10

    Abstract: In recent years, the environmental authorities in Taiwan have begun paying attention to the management of burning incense and joss paper during the Chinese folk belief worship process due to it being a source of air pollution. However, because of the ... ...

    Abstract In recent years, the environmental authorities in Taiwan have begun paying attention to the management of burning incense and joss paper during the Chinese folk belief worship process due to it being a source of air pollution. However, because of the specific religious comfort function, as well as the corresponding economic and social influence of the folk temple itself, devout believers and visitors tend to be more concerned about the temple’s environmental measures under the new policy implementation. Chinese folk temples are a good case study, as they strongly represent the sacrificial habits of many residents on the island. The present study was conducted with this framework in mind. The main objectives include exploring the following: 1) the attitudes of the visitors toward air pollution control in the temple, 2) their willingness to visit after the worshipped temple improves air quality, and 3) factors affecting the worshippers’ visit intention and policy satisfaction. Descriptive statistics and binary logistic regression were utilized. The research shows that, first, the findings strongly suggested that the visitors’ attitudes toward air pollution control in this area were positive; second, for air pollution control in the temple, the survey revealed that visitors’ education level and place attachment were the main factors affecting their visit intention and policy satisfaction. What we have discovered means that people prefer better air quality measures to maintain fundamental religious worship rituals. They had clear ideas about the trade-off between spirituality and environmental protection.
    Keywords air pollution control ; place attachment ; environmental policy ; satisfaction ; policy compliance ; Environmental sciences ; GE1-350
    Subject code 333
    Language English
    Publishing date 2022-06-01T00:00:00Z
    Publisher Frontiers Media S.A.
    Document type Article ; Online
    Database BASE - Bielefeld Academic Search Engine (life sciences selection)

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    Inter-library loan at ZB MED

    Your chosen title can be delivered directly to ZB MED Cologne location if you are registered as a user at ZB MED Cologne.

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