Article ; Online: 'Botched labiaplasty': a content analysis of online advertising for revision labiaplasty.
Journal of obstetrics and gynaecology : the journal of the Institute of Obstetrics and Gynaecology
2019 Volume 40, Issue 7, Page(s) 1000–1005
Abstract: A new development in female genital cosmetic surgery (FGCS) is the promotion of revision surgery for 'botched labiaplasty'. This content analysis study reviews the quality of information offered on websites specifically advertising revision labiaplasty. ... ...
Abstract | A new development in female genital cosmetic surgery (FGCS) is the promotion of revision surgery for 'botched labiaplasty'. This content analysis study reviews the quality of information offered on websites specifically advertising revision labiaplasty. Twelve websites were identified through online searches and were examined for the quality of their clinical information. All sites defined botched labiaplasty as unsatisfactory appearance after labiaplasty. Four gave no further details and five listed asymmetry, irregular labial edges or removal of too much or too little tissue. Four websites described primary botched labiaplasty as 'mutilation'. Inadequacy of the primary surgeon was cited as the cause of botched labiaplasty in 11/12. Only two websites mentioned risks of surgery. Good outcomes were not defined and no website provided outcome data although guaranteed satisfaction was implied in two websites. This study highlights the existence and promotion of services for botched labiaplasty using non-specific and emotive descriptions. These findings suggest that unsatisfactory results from consumers' perspectives are far from uncommon. The same women whose expectations have not been met by primary surgery are now being targeted for repeat surgery with online advertising capitalising on their unchanged motivations.Impact Statement |
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MeSH term(s) | Advertising ; Clinical Competence ; Female ; Gynecologic Surgical Procedures/adverse effects ; Humans ; Internet ; Malpractice/legislation & jurisprudence ; Patient Satisfaction ; Reconstructive Surgical Procedures/adverse effects ; Reoperation ; Surgeons ; Vulva/surgery |
Language | English |
Publishing date | 2019-12-12 |
Publishing country | England |
Document type | Journal Article |
ZDB-ID | 604639-3 |
ISSN | 1364-6893 ; 0144-3615 |
ISSN (online) | 1364-6893 |
ISSN | 0144-3615 |
DOI | 10.1080/01443615.2019.1679732 |
Database | MEDical Literature Analysis and Retrieval System OnLINE |
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