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  1. Article ; Online: The effects of floor plan representations on preferences for apartments.

    Baker, Jacqueline / Oppewal, Harmen

    Journal of housing and the built environment : HBE

    2022  Volume 38, Issue 2, Page(s) 727–752

    Abstract: In the real-estate industry, floor plans are commonly used to communicate spatial layouts of housing alternatives to house hunters. Using the method of stated preferences, this research investigates whether lay-individuals' preferences for layout ... ...

    Abstract In the real-estate industry, floor plans are commonly used to communicate spatial layouts of housing alternatives to house hunters. Using the method of stated preferences, this research investigates whether lay-individuals' preferences for layout attributes differ when floor plans versus text descriptions are used to measure preferences for build-to-rent apartments. The study involved 417 student respondents evaluating four hypothetical apartments twice, with the apartments varying in two focal attributes, layout orientation, and dining space status. Findings from the experiment indicate that floor plan representations of apartments are rated higher overall than text representations; however they also suggest that the effects of the two focal attributes on apartment preferences are larger for text than floor plan formats. Further, effects of the attributes on apartment preference ratings are shown to depend on the participants' user goal and on their level of attribute knowledge. The main contribution of this research is that it demonstrates how representation format influences housing preferences, and further, how lay-individuals' judgements of layout attributes depend on the individual's goals and their knowledge of the attributes. These findings are relevant for future stated preference studies and for real estate agents and property developers when considering what information to provide to prospective buyers and renters of sight-unseen residential property.
    Language English
    Publishing date 2022-08-27
    Publishing country Netherlands
    Document type Journal Article
    ZDB-ID 2016906-1
    ISSN 1573-7772 ; 1566-4910
    ISSN (online) 1573-7772
    ISSN 1566-4910
    DOI 10.1007/s10901-022-09966-w
    Database MEDical Literature Analysis and Retrieval System OnLINE

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  2. Book ; Online: Where to Refuel

    Pramono, Ari / Oppewal, Harmen

    Modeling On-the-way Choice of Convenience Outlet

    2021  

    Abstract: This paper introduces on-the-way choice of retail outlet as a form of convenience shopping. It presents a model of on-the-way choice of retail outlet and applies the model in the context of fuel retailing to explore its implications for segmentation and ... ...

    Abstract This paper introduces on-the-way choice of retail outlet as a form of convenience shopping. It presents a model of on-the-way choice of retail outlet and applies the model in the context of fuel retailing to explore its implications for segmentation and spatial competition. The model is a latent class random utility choice model. An application to gas station choices observed in a medium-sized Asian city show the model to fit substantially better than existing models. The empirical results indicate consumers may adopt one of two decision strategies. When adopting an immediacy-oriented strategy they behave in accordance with the traditional gravity-based retail models and tend to choose the most spatially convenient outlet. When following a destination-oriented strategy they focus more on maintaining their overall trip efficiency and so will tend to visit outlets located closer to their main destination and are more susceptible to retail agglomeration effects. The paper demonstrates how the model can be used to inform segmentation and local competition analyses that account for variations in these strategies as well as variations in consumer type, origin and time of travel. Simulations of a duopoly setting further demonstrate the implications.
    Keywords Economics - General Economics
    Subject code 303
    Publishing date 2021-04-28
    Publishing country us
    Document type Book ; Online
    Database BASE - Bielefeld Academic Search Engine (life sciences selection)

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  3. Article: Unit pricing increases price sensitivity even when products are of identical size

    Yao, Jun / Oppewal, Harmen

    Journal of retailing Vol. 92, No. 1 , p. 109-121

    2016  Volume 92, Issue 1, Page(s) 109–121

    Author's details Jun Yao, Harmen Oppewal (Department of Marketing of the Monash Business School, Monash University, Victoria, Australia)
    Keywords Shopping behavior ; Unit pricing ; Price perception ; Purchase motivation ; Supermarkets ; Public policy
    Language English
    Publisher Elsevier$h1925-
    Publishing place New York, NY [u.a.]
    Document type Article
    ZDB-ID 410802-4 ; 2013905-6
    ISSN 0022-4359
    ISSN 0022-4359
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  4. Article: Anticipated embarrassment due to social presence withholds consumers from purchasing products that feature a lucky charm

    Wang, Di / Oppewal, Harmen / Thomas, Dominic

    European journal of marketing : EJM Vol. 51, No. 9/10 , p. 1612-1630

    2017  Volume 51, Issue 9, Page(s) 1612–1630

    Author's details Di Wang, Harmen Oppewal and Dominic Thomas
    Keywords China ; Consumer behaviour ; Cognition ; Cross-cultural studies ; Social groups ; Personal selling
    Language English
    Publisher Emerald Publishing Limited
    Publishing place Bingley
    Document type Article
    ZDB-ID 189982-x ; 2002936-6
    ISSN 1758-7123 ; 0309-0566
    ISSN (online) 1758-7123
    ISSN 0309-0566
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  5. Article: Inferring future vacation experience preference from past vacation choice

    Crouch, Geoffrey I / Huybers, Twan / Oppewal, Harmen

    Journal of travel research : a quarterly publication of the Travel and Tourism Research Association Vol. 55, No. 5 , p. 574-587

    a latent class analysis

    2016  Volume 55, Issue 5, Page(s) 574–587

    Author's details Geoffrey I. Crouch, Twan Huybers, and Harmen Oppewal
    Keywords tourism experiences ; experience preference ; preference stability ; latent class modeling
    Language English
    Publisher Sage
    Publishing place Thousand Oaks, Calif. [u.a.]
    Document type Article
    ZDB-ID 864377-5 ; 2036634-6
    ISSN 1552-6763 ; 0047-2875
    ISSN (online) 1552-6763
    ISSN 0047-2875
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  6. Book ; Online: Hypothetical bias in stated choice experiments

    Haghani, Milad / Bliemer, Michiel C. J. / Rose, John M. / Oppewal, Harmen / Lancsar, Emily

    Part II. Macro-scale analysis of literature and effectiveness of bias mitigation methods

    2021  

    Abstract: This paper reviews methods of hypothetical bias (HB) mitigation in choice experiments (CEs). It presents a bibliometric analysis and summary of empirical evidence of their effectiveness. The paper follows the review of empirical evidence on the existence ...

    Abstract This paper reviews methods of hypothetical bias (HB) mitigation in choice experiments (CEs). It presents a bibliometric analysis and summary of empirical evidence of their effectiveness. The paper follows the review of empirical evidence on the existence of HB presented in Part I of this study. While the number of CE studies has rapidly increased since 2010, the critical issue of HB has been studied in only a small fraction of CE studies. The present review includes both ex-ante and ex-post bias mitigation methods. Ex-ante bias mitigation methods include cheap talk, real talk, consequentiality scripts, solemn oath scripts, opt-out reminders, budget reminders, honesty priming, induced truth telling, indirect questioning, time to think and pivot designs. Ex-post methods include follow-up certainty calibration scales, respondent perceived consequentiality scales, and revealed-preference-assisted estimation. It is observed that the use of mitigation methods markedly varies across different sectors of applied economics. The existing empirical evidence points to their overall effectives in reducing HB, although there is some variation. The paper further discusses how each mitigation method can counter a certain subset of HB sources. Considering the prevalence of HB in CEs and the effectiveness of bias mitigation methods, it is recommended that implementation of at least one bias mitigation method (or a suitable combination where possible) becomes standard practice in conducting CEs. Mitigation method(s) suited to the particular application should be implemented to ensure that inferences and subsequent policy decisions are as much as possible free of HB.
    Keywords Economics - Econometrics
    Subject code 710
    Publishing date 2021-02-04
    Publishing country us
    Document type Book ; Online
    Database BASE - Bielefeld Academic Search Engine (life sciences selection)

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  7. Article: Mobile coupons

    Khajehzadeh, Saman / Oppewal, Harmen / Tojib, Dewi

    European journal of marketing : EJM Vol. 49, No. 5/6 , p. 851-873

    what to offer, to whom, and where?

    2015  Volume 49, Issue 5, Page(s) 851–873

    Author's details Saman Khajehzadeh; Harmen Oppewal and Dewi Tojib
    Keywords Shopping motivation ; Regulatory focus ; Access convience ; Mobile channel ; Mobile coupon redemption ; Product type
    Language English
    Size graph. Darst.
    Publisher Emerald
    Publishing place Bradford
    Document type Article
    ZDB-ID 189982x ; 2002936-6
    ISSN 0309-0566
    ISSN 0309-0566
    Database ECONomics Information System

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  8. Article: The attraction effect is more pronounced for consumers who rely on intuitive reasoning

    Mao, Wen / Oppewal, Harmen

    Marketing letters : a journal of research in marketing Vol. 23, No. 1 , p. 339-351

    2012  Volume 23, Issue 1, Page(s) 339–351

    Author's details Wen Mao; Harmen Oppewal
    Keywords Rationalität ; Kognition ; Werbewirkung ; Konsumentenverhalten ; Offenbarte Präferenzen
    Language English
    Publisher Springer
    Publishing place Dordrecht [u.a.]
    Document type Article
    ZDB-ID 1031012-5 ; 1478939-5
    ISSN 1573-059X ; 0923-0645
    ISSN (online) 1573-059X
    ISSN 0923-0645
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  9. Article: Exploring attitudes and affiliation intentions toward consumers who engage in socially shared superstitious behaviors

    Wang, Di / Oppewal, Harmen / Thomas, Dominic

    Psychology & marketing Vol. 31, No. 3 , p. 203-213

    a study of students in the East and the West

    2014  Volume 31, Issue 3, Page(s) 203–213

    Author's details Di Wang, Harmen Oppewal, and Dominic Thomas
    Keywords Konsumentenverhalten ; Studierende ; Sozialpsychologie
    Language English
    Size graph. Darst.
    Publisher Wiley
    Publishing place New York, NY
    Document type Article
    ZDB-ID 226933-8 ; 2002068-5
    ISSN 1520-6793 ; 0742-6046
    ISSN (online) 1520-6793
    ISSN 0742-6046
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  10. Article: Consumer responses to mobile coupons

    Khajehzadeh, Saman / Oppewal, Harmen / Tojib, Dewi

    Journal of business research : JBR Vol. 67, No. 11 , p. 2447-2455

    the roles of shopping motivation and regulatory fit

    2014  Volume 67, Issue 11, Page(s) 2447–2455

    Author's details Saman Khajehzadeh; Harmen Oppewal; Dewi Tojib
    Keywords Shopping motivation ; Regulatory focus ; Regulatory fit ; Product type ; Temporal needs ; Mobile coupon redemption
    Language English
    Size graph. Darst.
    Publisher Elsevier
    Publishing place New York, NY
    Document type Article
    ZDB-ID 189773-1
    ISSN 0148-2963
    Database ECONomics Information System

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