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  1. Article: When a luxury brand bursts: Modelling the social media viral effects of negative stereotypes adoption leading to brand hate.

    Pantano, Eleonora

    Journal of business research

    2020  Volume 123, Page(s) 117–125

    Abstract: In early 2020, the World Health Organization (WHO) developed the term "infodemic" to describe the velocity at which data can be exchanged among people, in a free virtual space where firms have limited control over the information diffusion. In particular, ...

    Abstract In early 2020, the World Health Organization (WHO) developed the term "infodemic" to describe the velocity at which data can be exchanged among people, in a free virtual space where firms have limited control over the information diffusion. In particular, the diffusion of information on social media has analogies with the transmission (contagion) of social phenomena and infectious diseases. The aim of this research is to model the viral effects of a luxury marketing campaign when adopting negative stereotypes to increase the market share in a growing market. The campaign generated 506,127 likes of celebrity endorsers/influencers and 17,984 comments spread worldwide in a relatively short period, producing a "burst". Findings revealed the unexpected social burst occurred with negative consumers' evaluation, which has been amplified becoming dramatically damaging for the brand (brand hate).
    Keywords covid19
    Language English
    Publishing date 2020-10-06
    Publishing country United States
    Document type Journal Article
    ISSN 0148-2963
    ISSN 0148-2963
    DOI 10.1016/j.jbusres.2020.09.049
    Database MEDical Literature Analysis and Retrieval System OnLINE

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  2. Article ; Online: No time to lie: Examining the identity of pro-vaccination and anti-vaccination supporters through user-generated content.

    Kadić-Maglajlić, Selma / Lages, Cristiana R / Pantano, Eleonora

    Social science & medicine (1982)

    2024  Volume 347, Page(s) 116721

    Abstract: Objective: This study delves into the social identity of pro-vaccination and anti-vaccination supporters, emphasizing an understanding of the values that shape these distinct identities. Furthermore, the research highlights that user-generated content ... ...

    Abstract Objective: This study delves into the social identity of pro-vaccination and anti-vaccination supporters, emphasizing an understanding of the values that shape these distinct identities. Furthermore, the research highlights that user-generated content pertaining to vaccines offers valuable insights into the underlying personal values of both pro-vaccination and anti-vaccination groups.
    Method: We constructed a textual dataset based on 142,596 tweets. This data was analyzed in three steps. First, the linguistic characteristics of the textual data, together with the underlying personal values of the text creators, were identified using LIWC software. Second, the identified personal values were used as an input for the moderation analysis, which examined the relationship between personal values and social identity for pro- and anti-vaccination groups. Finally, an automated, in-depth text analysis was conducted in Mathematica to understand the narratives created by both groups.
    Results: The study findings indicate that both pro-vaccination and anti-vaccination supporters display characteristics of subcultures with distinct group identities. Consequently, based on the results, there is a need for more tailored public health communication strategies that address these two groups separately.
    Conclusions: Understanding how users create health-related content based on their personal values is crucial. Acknowledging and appreciating the diverse personal values and identities within different groups in the vaccination discourse can inform health communication efforts, aligning these efforts with the specific values of each group. This targeted communication is vital for effectively conveying relevant peer-reviewed health information amid the abundance of health-related user-generated content.
    MeSH term(s) Humans ; Social Media ; Vaccination ; Vaccines ; Health Communication ; Narration
    Chemical Substances Vaccines
    Language English
    Publishing date 2024-03-01
    Publishing country England
    Document type Journal Article
    ZDB-ID 4766-1
    ISSN 1873-5347 ; 0037-7856 ; 0277-9536
    ISSN (online) 1873-5347
    ISSN 0037-7856 ; 0277-9536
    DOI 10.1016/j.socscimed.2024.116721
    Database MEDical Literature Analysis and Retrieval System OnLINE

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    In stock of ZB MED Cologne/Königswinter

    Zs.A 625: Show issues Location:
    Je nach Verfügbarkeit (siehe Angabe bei Bestand)
    bis Jg. 1994: Bestellungen von Artikeln über das Online-Bestellformular
    Jg. 1995 - 2021: Lesesall (1.OG)
    ab Jg. 2022: Lesesaal (EG)

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  3. Book: Successful technological integration for competitive advantage in retail settings

    Pantano, Eleonora

    (Advances in E-Business research (AEBR) book series ; Premier reference source)

    2015  

    Abstract: This book examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices"-- ...

    Author's details Eleonora Pantano, Middlesex University London, UK
    Series title Advances in E-Business research (AEBR) book series
    Premier reference source
    Abstract "This book examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices"--
    Keywords Retail trade/Management ; Retail trade/Technological innovations ; Ladengestaltung ; Einkaufsstätte ; Innovationsmanagement ; Informationstechnik ; Konsumentenverhalten ; Verkaufspersonal ; Innovationsakzeptanz ; Wettbewerbsvorteil ; Einzelhandel
    Language English
    Size xxiii, 405 pages, Ill., graph. Darst., 29 cm
    Publisher Business Science Reference, An Imprint of IGI Global
    Publishing place Hershey, Pa
    Document type Book
    Note Enth. 14 Beitr. ; Includes bibliographical references (pages 340-394) and index
    ISBN 9781466682979 ; 9781466682986 ; 1466682973 ; 1466682981
    Database ECONomics Information System

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  4. Book ; Online: Successful technological integration for competitive advantage in retail settings

    Pantano, Eleonora

    (Advances in e-business research (AEBR) book series ; Premier reference source)

    2015  

    Abstract: This book examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices"-- ...

    Author's details Eleonora Pantano, [editor]
    Series title Advances in e-business research (AEBR) book series
    Premier reference source
    Abstract "This book examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices"--
    Keywords Retail trade/Management ; Retail trade/Technological innovations
    Language English
    Size Online-Ressource (XXIII, 405 S.)
    Publisher Business Science Reference, an imprint of IGI Global
    Publishing place Hershey, Pa
    Document type Book ; Online
    Note Enth. 14 Beitr. ; Includes bibliographical references and index
    ISBN 9781466682979 ; 9781466682986 ; 1466682973 ; 1466682981
    Database ECONomics Information System

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  5. Book ; Online: Successful technological integration for competitive advantage in retail settings

    Pantano, Eleonora

    2015  

    Abstract: This book examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices"--Provided by publisher ... Branding, ... ...

    Institution IGI Global
    Author's details Eleonora Pantano, editor
    Abstract "This book examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices"--Provided by publisher

    Branding, marketing, and design: experiential in-store digital environments / Anthony Kent [and 4 others] -- Consumers' involvement on (re)engineering store design: a cloud approach / Gianpiero Di Blasi, Eleonora Pantano -- A merchant virtual universe as an innovative retail setting: a dynamic perspective on the immersion process / Ingrid Poncin, Marion Garnier, Virginie Maille -- Measuring cognitive and emotional processes in retail: a neuroscience perspective / Patrizia Cherubino [and 5 others] -- Determinants of consumers' mobile coupon adoption: a critical review of theories and literature / Hyunjoo Im, Young Ha -- Adoption of emerging in-store technology interfaces for the apparel retail employee / Tasha L. Lewis, Suzanne Loker -- Omni channel fashion shopping / Astrid Kemperman, Lieke van Delft, Aloys Borgers -- Analyzing online reviews to measure augmented reality acceptance at the point of sale: the case of IKEA / Daniel Baier, Alexandra Rese, Stefanie Schreiber -- Differentiation through service excellence: empirical findings on the role of self-service technology in retail / Philipp Spreer, Katrin Kallweit -- Towards a benchmark in the innovation of the retail channel / Milena Viassone -- Radical and incremental innovation effectiveness in relation to market orientation in the retail industry: triggers, drivers, and supporters / Michael Lewrick [and 4 others] -- Fashion retail innovation: about context, antecedents, and outcome in technological change projects / Torben Tambo -- Financial sustainability of innovative technology in retailing / Sanda Renko, Ivan Kovac -- The roles of corporate marketing strategies and brand management in the global retail industry / Kijpokin Kasemsap
    Keywords Retail trade/Management ; Retail trade/Technological innovations
    Language English
    Size 1 Online-Ressource (PDFs (405 pages)), illustrations
    Publisher IGI Global
    Publishing place Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA)
    Document type Book ; Online
    Note Includes bibliographical references and index ; Restricted to subscribers or individual electronic text purchasers
    ISBN 1466682973 ; 9781466682979 ; 9781466682986 ; 1466682981
    Database ECONomics Information System

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  6. Article: Competing during a pandemic? Retailers' ups and downs during the COVID-19 outbreak.

    Pantano, Eleonora / Pizzi, Gabriele / Scarpi, Daniele / Dennis, Charles

    Journal of business research

    2020  Volume 116, Page(s) 209–213

    Abstract: The COVID-19 pandemic (that started in early 2020) is causing several disruptions in the short- and mid-term, to which businesses have to adapt. Some retailers have reacted to the emergency immediately, displaying a plethora of different intervention ... ...

    Abstract The COVID-19 pandemic (that started in early 2020) is causing several disruptions in the short- and mid-term, to which businesses have to adapt. Some retailers have reacted to the emergency immediately, displaying a plethora of different intervention types. The authors aim to synthesize the challenges that retailers are facing during the COVID-19 emergency. We do this from the perspective of both consumers and managers, with the goal of providing guidelines on and examples of how retailers can handle this unprecedented situation.
    Keywords covid19
    Language English
    Publishing date 2020-05-21
    Publishing country United States
    Document type Journal Article
    ISSN 0148-2963
    ISSN 0148-2963
    DOI 10.1016/j.jbusres.2020.05.036
    Database MEDical Literature Analysis and Retrieval System OnLINE

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  7. Article: Editorial: Innovation management in retailing

    Pantano, Eleonora

    Journal of retailing and consumer services Vol. 21, No. 5 , p. 825-826

    from consumer perspective to corporate strategy

    2014  Volume 21, Issue 5, Page(s) 825–826

    Title variant Innovation management in retailing : from consumer perspective to corporate strategy
    Author's details Eleonora Pantano
    Language English
    Publisher Elsevier
    Publishing place Amsterdam [u.a.]
    Document type Article
    ZDB-ID 1204385-0
    ISSN 0969-6989
    Database ECONomics Information System

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  8. Book: Special issue: New technologies and retailing

    Pantano, Eleonora

    trends and directions

    (Journal of retailing and consumer services ; 17.2010,3)

    2010  

    Title variant New technologies and retailing : trends and directions
    Author's details guest eds. Eleonora Pantano
    Series title Journal of retailing and consumer services ; 17.2010,3
    Keywords Einzelhandel ; Vertriebsweg ; Technischer Fortschritt ; Konsumentenverhalten
    Language English
    Size S. 171 - 240, Ill., graph. Darst.
    Publisher Elsevier
    Publishing place London u.a.
    Document type Book
    Note Enth. 8 Beitr. ; Literaturangaben
    Database ECONomics Information System

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  9. Article: How technologies are changing the social relationships in the shopping experience?

    Pantano, Eleonora / Verteramo, Saverino

    International journal of technology marketing : IJTMkt Vol. 12, No. 2 , p. 151-164

    2017  Volume 12, Issue 2, Page(s) 151–164

    Author's details Eleonora Pantano, Saverino Verteramo
    Keywords retailing ; consumer behaviour ; social experience ; Italy ; shopping experience ; technology management ; customer engagement
    Language English
    Publisher Inderscience Enterprises
    Publishing place Olney, Bucks
    Document type Article
    ZDB-ID 2193394-7
    ISSN 1741-878X
    Database ECONomics Information System

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  10. Book: Technology and innovation for marketing

    Pantano, Eleonora / Bassano, Clara / Priporas, Constantinos-Vasilios

    2019  

    Abstract: Technology introduction -- Innovation as a business process -- Understanding innovation solutions -- Impact on firms -- Creating new products and services -- Capturing the benefits of innovation -- Capture learning from innovation -- Influence on ... ...

    Author's details Eleonora Pantano, Clara Bassano and Constantinos-Vasilios Priporas
    Abstract Technology introduction -- Innovation as a business process -- Understanding innovation solutions -- Impact on firms -- Creating new products and services -- Capturing the benefits of innovation -- Capture learning from innovation -- Influence on consumers -- Open innovation and collaboration -- Consumer acceptance of innovation -- Smart consumers (CLARA) -- Technology-driven forms of marketing -- Final thoughts
    Keywords Marketing/Management ; Marketing/Technological innovations
    Language English
    Size xv, 130 Seiten
    Edition 1 Edition
    Document type Book
    Note Includes bibliographical references and index
    ISBN 9780429451560 ; 9780429451560 ; 9781138323155 ; 9781138323179 ; 0429451563 ; 0429451563 ; 1138323152 ; 1138323179
    Database ECONomics Information System

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