Article: Social Media Contexts Moderate Perceptions of Animals
Animals. 2020 May 14, v. 10, no. 5
2020
Abstract: The rapid rise of social media in the past decade represents a new space where animals are represented in human society, and this may influence human perceptions, for example driving desire for exotic pet keeping. In this study, 211 participants (49% ... ...
Abstract | The rapid rise of social media in the past decade represents a new space where animals are represented in human society, and this may influence human perceptions, for example driving desire for exotic pet keeping. In this study, 211 participants (49% female) between the ages of 18 to 44 were recruited to an online survey where they viewed mock-up pages from a social media site. All participants saw the same image of a primate but were randomly assigned to a pro exotic pet keeping or anti exotic pet keeping narrative condition. When participants were presented with the anti narrative they perceived the animal to be more stressed (χ² = 13.99, p < 0.001). In free text comments, participants expressed reservations in the face of a narrative they disagreed with in free text comments. Overall, this study found evidence to suggest that people moderate their discussions on human-animal interactions based on the social network they are in, but these relationships are complex and require further research. |
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Keywords | females ; humans ; pets ; social networks ; surveys |
Language | English |
Dates of publication | 2020-0514 |
Publishing place | Multidisciplinary Digital Publishing Institute |
Document type | Article |
Note | NAL-light |
ISSN | 2076-2615 |
DOI | 10.3390/ani10050845 |
Database | NAL-Catalogue (AGRICOLA) |
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