Article: Public health news frames in North Carolina newspaper coverage of the 100% Tobacco-Free Schools campaign? Sometimes.
North Carolina medical journal
2006 Volume 67, Issue 4, Page(s) 255–259
Abstract: Objective: News organizations are an important and influential part of the social environment. They identify certain issues by the extent and nature of their coverage. To help explain what public health policy messages may have influenced school policy ... ...
Abstract | Objective: News organizations are an important and influential part of the social environment. They identify certain issues by the extent and nature of their coverage. To help explain what public health policy messages may have influenced school policy decisions, this content analysis provides an examination of newspaper coverage of North Carolinas 100% tobacco-free schools campaign. Data collection methods: Researchers searched LexisNexis for articles published in North Carolina newspapers between January 1, 2001 and December 31, 2004 that included variations of "North Carolina tobacco-free schools." Researchers then conducted a descriptive analysis of 138 stories from nine North Carolina newspapers (approximately 4% of all the states newspapers) and used page placement and story type to examine the level of importance placed on the issue. Finally, frames for and against tobacco-free school policies were tracked, along with the presence of key messages presented by 100% TFS advocates. Principal findings: The volume of news coverage changed throughout the study period, with peaks and valleys closely associated with external "trigger" events. In addition, a majority of the newspaper articles did not include key public health messages. Conclusions: The results suggest an opportunity for public health experts and officials to work more effectively with local journalists to increase the use (and impact) of public health messages in news coverage of tobacco policies affecting youth. |
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MeSH term(s) | Child ; Health Promotion ; Humans ; Newspapers as Topic/statistics & numerical data ; North Carolina ; Organizational Policy ; Public Policy ; School Health Services ; Schools/legislation & jurisprudence ; Schools/organization & administration ; Smoking Prevention |
Language | English |
Publishing date | 2006-07 |
Publishing country | United States |
Document type | Journal Article |
ZDB-ID | 422795-5 |
ISSN | 0029-2559 |
ISSN | 0029-2559 |
Database | MEDical Literature Analysis and Retrieval System OnLINE |
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