LIVIVO - The Search Portal for Life Sciences

zur deutschen Oberfläche wechseln
Back to previous search Search history
Advanced search

Your last searches

  1. AU="Talbert, Emily"
  2. AU=Abdelnour Loay H
  3. AU=Meisburger Steve P.
  4. AU="Silveira, Fernando A. O."
  5. AU="Toru Nabika"
  6. AU="Vojkovic, Marina"
  7. AU="Gaier, Eric D"
  8. AU="Chandler Crews"
  9. AU="Comte, Marie-Hélène"
  10. AU="Cohen, Or"
  11. AU="Abdellatifi, Mohamed"
  12. AU="Luebbe, Elizabeth"
  13. AU="Emidio, Adriana"
  14. AU=Masmejan Sophie
  15. AU="Samantha Ridley"
  16. AU="Moghaddam-Alvandi, Arash"
  17. AU="Khanolkar, Amey R."
  18. AU="Vasquez Martinez, Rodolfo"
  19. AU="Morgan, E"

Search results

Result 1 - 4 of total 4

Search options

  1. Article ; Online: Finding Pete and Nikki: Defining the Target Audience for "The Real Cost" Campaign.

    Santiago, Suzanne / Talbert, Emily C / Benoza, Gem

    American journal of preventive medicine

    2019  Volume 56, Issue 2 Suppl 1, Page(s) S9–S15

    Abstract: Successfully reaching at-risk teens aged 12-17 years with smoking-prevention messages capable of changing their knowledge, attitudes, and beliefs about cigarette smoking requires a multifaceted approach to understand the target audience's unique ... ...

    Abstract Successfully reaching at-risk teens aged 12-17 years with smoking-prevention messages capable of changing their knowledge, attitudes, and beliefs about cigarette smoking requires a multifaceted approach to understand the target audience's unique demographic, environmental, behavioral, interpersonal, and intrapersonal characteristics. This paper explores the initial target audience segmentation and insights development approach used to create the underlying message strategy for "The Real Cost" youth smoking prevention media campaign-a public education effort responsible for preventing nearly 350,000 U.S. youth aged 11-18 years from initiating smoking from 2014 to 2016. SUPPLEMENT INFORMATION: This article is part of a supplement entitled Fifth Anniversary Retrospective of "The Real Cost," the Food and Drug Administration's Historic Youth Smoking Prevention Media Campaign, which is sponsored by the U.S. Food and Drug Administration.
    MeSH term(s) Adolescent ; Adolescent Behavior ; Child ; Female ; Focus Groups ; Health Knowledge, Attitudes, Practice ; Humans ; Marketing ; Mass Media ; Qualitative Research ; Risk Factors ; Smoking Prevention ; Tobacco Smoking/adverse effects ; United States
    Language English
    Publishing date 2019-01-19
    Publishing country Netherlands
    Document type Journal Article ; Research Support, U.S. Gov't, P.H.S.
    ZDB-ID 632646-8
    ISSN 1873-2607 ; 0749-3797
    ISSN (online) 1873-2607
    ISSN 0749-3797
    DOI 10.1016/j.amepre.2018.07.040
    Database MEDical Literature Analysis and Retrieval System OnLINE

    Full text online

    More links

    Kategorien

    In stock of ZB MED Cologne/Königswinter

    Zs.A 2096: Show issues Location:
    Je nach Verfügbarkeit (siehe Angabe bei Bestand)
    bis Jg. 1994: Bestellungen von Artikeln über das Online-Bestellformular
    Jg. 1995 - 2021: Lesesall (1.OG)
    ab Jg. 2022: Lesesaal (EG)

    Order via subito

    This service is chargeable due to the Delivery terms set by subito. Orders including an article and supplementary material will be classified as separate orders. In these cases, fees will be demanded for each order.

  2. Article ; Online: Bringing "The Real Cost" to Life Through Breakthrough, Evidence-Based Advertising.

    Crosby, Kathleen / Santiago, Suzanne / Talbert, Emily C / Roditis, Maria L / Resch, Gary

    American journal of preventive medicine

    2019  Volume 56, Issue 2 Suppl 1, Page(s) S16–S23

    Abstract: Building on the success "The Real Cost" campaign has already achieved requires the constant development of new audience insights, novel ideas, and unconventional ways of bringing the campaign to life. This article provides a high-level overview of the ... ...

    Abstract Building on the success "The Real Cost" campaign has already achieved requires the constant development of new audience insights, novel ideas, and unconventional ways of bringing the campaign to life. This article provides a high-level overview of the campaign's approach to developing and testing breakthrough advertising that has proven effective in preventing smoking initiation among a skeptical, hard-to-reach, at-risk youth audience. This approach is informed by evidence-based communication best practices for youth behavior change campaigns; insights from published literature and subject matter experts with decades of experience in youth health marketing and tobacco prevention; and findings from formative research studies conducted as part of the campaign development process. The paper also explores two campaign advertisements to showcase the research-based creative development process in action. This article is a collaboration between federal government officials, campaign managers, ad agency creatives, and researchers, and thus provides a unique, multidisciplinary examination into the research and creative processes that go into creating a national health communication effort. SUPPLEMENT INFORMATION: This article is part of a supplement entitled Fifth Anniversary Retrospective of "The Real Cost," the Food and Drug Administration's Historic Youth Smoking Prevention Media Campaign, which is sponsored by the U.S. Food and Drug Administration.
    MeSH term(s) Adolescent ; Advertising ; Cooperative Behavior ; Creativity ; Focus Groups ; Health Behavior ; Health Communication ; Humans ; Mass Media ; Program Development ; Smoking/adverse effects ; Smoking Prevention ; United States
    Language English
    Publishing date 2019-01-19
    Publishing country Netherlands
    Document type Journal Article ; Research Support, U.S. Gov't, P.H.S.
    ZDB-ID 632646-8
    ISSN 1873-2607 ; 0749-3797
    ISSN (online) 1873-2607
    ISSN 0749-3797
    DOI 10.1016/j.amepre.2018.08.024
    Database MEDical Literature Analysis and Retrieval System OnLINE

    Full text online

    More links

    Kategorien

    In stock of ZB MED Cologne/Königswinter

    Zs.A 2096: Show issues Location:
    Je nach Verfügbarkeit (siehe Angabe bei Bestand)
    bis Jg. 1994: Bestellungen von Artikeln über das Online-Bestellformular
    Jg. 1995 - 2021: Lesesall (1.OG)
    ab Jg. 2022: Lesesaal (EG)

    Order via subito

    This service is chargeable due to the Delivery terms set by subito. Orders including an article and supplementary material will be classified as separate orders. In these cases, fees will be demanded for each order.

  3. Article ; Online: Youth Receptivity to FDA's The Real Cost Tobacco Prevention Campaign: Evidence From Message Pretesting.

    Zhao, Xiaoquan / Alexander, Tesfa N / Hoffman, Leah / Jones, Chaunetta / Delahanty, Janine / Walker, Matthew / Berger, Amanda T / Talbert, Emily

    Journal of health communication

    2016  Volume 21, Issue 11, Page(s) 1153–1160

    Abstract: In February 2014, the Food and Drug Administration launched The Real Cost, a national youth tobacco prevention campaign. This article examines youth receptivity to potential campaign ads using data from 3 message pretesting studies featuring the same ... ...

    Abstract In February 2014, the Food and Drug Administration launched The Real Cost, a national youth tobacco prevention campaign. This article examines youth receptivity to potential campaign ads using data from 3 message pretesting studies featuring the same design and consistent instrumentation. A total of 3,258 adolescents ages 13-17 were randomized to either an ad-viewing condition or a no-exposure control condition. Perceived ad effectiveness, smoking-related beliefs, and attitudes were measured as outcome variables. The sample consisted of both experimental smokers (58%) and current nonsmokers at risk for cigarette initiation (42%). A total of 14 ads were tested across the three studies. Participants who viewed the ads generally considered them to be effective (with a mean perceived ad effectiveness score of 3.66 on a scale from 1 to 5). Compared to those in the control condition, participants in the ad-viewing condition reported stronger beliefs about the health risks of smoking (p < .001), a greater likelihood that smoking would lead to loss of control in life (p < .001), and more negative attitudes toward smoking (p < .001). Responses to campaign ads were largely consistent between experimenters and at-risk nonsmokers. Implications of the findings for the campaign are discussed.
    MeSH term(s) Adolescent ; Advertising as Topic ; Female ; Health Communication/methods ; Health Knowledge, Attitudes, Practice ; Health Promotion ; Humans ; Male ; Program Evaluation ; Risk Assessment ; Smoking/psychology ; Smoking Prevention ; United States ; United States Food and Drug Administration
    Language English
    Publishing date 2016-10-13
    Publishing country United States
    Document type Journal Article ; Randomized Controlled Trial
    ZDB-ID 1427988-5
    ISSN 1087-0415 ; 1081-0730
    ISSN (online) 1087-0415
    ISSN 1081-0730
    DOI 10.1080/10810730.2016.1233307
    Database MEDical Literature Analysis and Retrieval System OnLINE

    Full text online

    More links

    Kategorien

    In stock of ZB MED Cologne/Königswinter

    Zs.A 5899: Show issues Location:
    Je nach Verfügbarkeit (siehe Angabe bei Bestand)
    bis Jg. 1994: Bestellungen von Artikeln über das Online-Bestellformular
    Jg. 1995 - 2021: Lesesall (2.OG)
    ab Jg. 2022: Lesesaal (EG)

    Order via subito

    This service is chargeable due to the Delivery terms set by subito. Orders including an article and supplementary material will be classified as separate orders. In these cases, fees will be demanded for each order.

  4. Article: Different factors limit early- and late-season windows of opportunity for monarch development.

    Yang, Louie H / Swan, Karen / Bastin, Eric / Aguilar, Jessica / Cenzer, Meredith / Codd, Andrew / Gonzalez, Natalie / Hayes, Tracie / Higgins, August / Lor, Xang / Macharaga, Chido / McMunn, Marshall / Oto, Kenya / Winarto, Nicholas / Wong, Darren / Yang, Tabatha / Afridi, Numan / Aguilar, Sarah / Allison, Amelia /
    Ambrose-Winters, Arden / Amescua, Edwin / Apse, Mattias / Avoce, Nancy / Bastin, Kirstin / Bolander, Emily / Burroughs, Jessica / Cabrera, Cristian / Candy, Madeline / Cavett, Ariana / Cavett, Melina / Chang, Lemuel / Claret, Miles / Coleman, Delaney / Concha, Jacob / Danzer, Paxson / DaRosa, Joe / Dufresne, Audrey / Duisenberg, Claire / Earl, Allyson / Eckey, Emily / English, Maddie / Espejo, Alexander / Faith, Erika / Fang, Amy / Gamez, Alejandro / Garcini, Jackelin / Garcini, Julie / Gilbert-Igelsrud, Giancarlo / Goedde-Matthews, Kelly / Grahn, Sarah / Guerra, Paloma / Guerra, Vanessa / Hagedorn, Madison / Hall, Katie / Hall, Griffin / Hammond, Jake / Hargadon, Cody / Henley, Victoria / Hinesley, Sarah / Jacobs, Celeste / Johnson, Camille / Johnson, Tattiana / Johnson, Zachary / Juchau, Emma / Kaplan, Celeste / Katznelson, Andrew / Keeley, Ronja / Kubik, Tatum / Lam, Theodore / Lansing, Chalinee / Lara, Andrea / Le, Vivian / Lee, Breana / Lee, Kyra / Lemmo, Maddy / Lucio, Scott / Luo, Angela / Malakzay, Salman / Mangney, Luke / Martin, Joseph / Matern, Wade / McConnell, Byron / McHale, Maya / McIsaac, Giulia / McLennan, Carolanne / Milbrodt, Stephanie / Mohammed, Mohammed / Mooney-McCarthy, Morgan / Morgan, Laura / Mullin, Clare / Needles, Sarah / Nunes, Kayla / O'Keeffe, Fiona / O'Keeffe, Olivia / Osgood, Geoffrey / Padilla, Jessica / Padilla, Sabina / Palacio, Isabella / Panelli, Verio / Paulson, Kendal / Pearson, Jace / Perez, Tate / Phrakonekham, Brenda / Pitsillides, Iason / Preisler, Alex / Preisler, Nicholas / Ramirez, Hailey / Ransom, Sylvan / Renaud, Camille / Rocha, Tracy / Saris, Haley / Schemrich, Ryan / Schoenig, Lyla / Sears, Sophia / Sharma, Anand / Siu, Jessica / Spangler, Maddie / Standefer, Shaili / Strickland, Kelly / Stritzel, Makaila / Talbert, Emily / Taylor, Sage / Thomsen, Emma / Toups, Katrina / Tran, Kyle / Tran, Hong / Tuqiri, Maraia / Valdes, Sara / VanVorhis, George / Vue, Sandy / Wallace, Shauna / Whipple, Johnna / Yang, Paja / Ye, Meg / Yo, David / Zeng, Yichao

    Ecology and evolution

    2022  Volume 12, Issue 7, Page(s) e9039

    Abstract: Seasonal windows of opportunity are intervals within a year that provide improved prospects for growth, survival, or reproduction. However, few studies have sufficient temporal resolution to examine how multiple factors combine to constrain the seasonal ... ...

    Abstract Seasonal windows of opportunity are intervals within a year that provide improved prospects for growth, survival, or reproduction. However, few studies have sufficient temporal resolution to examine how multiple factors combine to constrain the seasonal timing and extent of developmental opportunities. Here, we document seasonal changes in milkweed (
    Language English
    Publishing date 2022-07-11
    Publishing country England
    Document type Journal Article
    ZDB-ID 2635675-2
    ISSN 2045-7758
    ISSN 2045-7758
    DOI 10.1002/ece3.9039
    Database MEDical Literature Analysis and Retrieval System OnLINE

    More links

    Kategorien

    Order via subito

    This service is chargeable due to the Delivery terms set by subito. Orders including an article and supplementary material will be classified as separate orders. In these cases, fees will be demanded for each order.

To top