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  1. Article ; Online: The role of green innovation on environmental and organizational performance

    Rizwan Raheem Ahmed / Waqar Akbar / Maria Aijaz / Zahid Ali Channar / Faiz Ahmed / Vishnu Parmar

    Heliyon, Vol 9, Iss 1, Pp e12679- (2023)

    Moderation of human resource practices and management commitment

    2023  

    Abstract: Green innovation is an essential and burning topic for environmental and organizational performance. Therefore, this research aims to examine the effect of green innovation on environmental performance, which leads to organizational performance. Another ... ...

    Abstract Green innovation is an essential and burning topic for environmental and organizational performance. Therefore, this research aims to examine the effect of green innovation on environmental performance, which leads to organizational performance. Another objective is to measure the impact of two dimensions of green innovation, such as green process & green product measures, on green innovation. The second prime aim of this research is to evaluate the moderation of management commitment & human resource practices in an association between green innovation and organizational & environmental performance. A total of 320 employees provided their perspectives on a self-administrated questionnaire from the textile industry of Pakistan. We have employed SEM-based multivariate modeling to examine the data. This research has measured the reflective indicators measurement model through confirmatory factor analysis, an obvious choice of structural equation modeling to examine observed and unobserved variables and indicators using PLS-SEM (partial least square-structural equation modeling). The research findings reveal a positive & significant effect of product & process innovation on green innovation. Further, green innovation significantly impacts environmental and organizational performance. A two-way interaction (moderation) of human resource practices & green innovation does not have a cogent moderating effect on organizational & environmental performance. However, management commitment has a significant moderation between green innovation & organizational performance. A three-way interaction (moderated moderation) model finds a substantial effect on organizational attainment but an insignificant impact on environmental performance. The research outcomes significantly contribute and suggest that practitioners and policymakers must institutionalize green innovation practices in their organizations to enhance their organizational and environmental performance. HR practitioners play a vibrant ...
    Keywords C12 ; J24 ; L67 ; Science (General) ; Q1-390 ; Social sciences (General) ; H1-99
    Subject code 690 ; 650
    Language English
    Publishing date 2023-01-01T00:00:00Z
    Publisher Elsevier
    Document type Article ; Online
    Database BASE - Bielefeld Academic Search Engine (life sciences selection)

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  2. Article ; Online: Effect of Social Media Marketing of Luxury Brands on Brand Equity, Customer Equity and Customer Purchase Intention

    Rizwan Raheem Ahmed / Erum Zahoor Zaidi / Syed Hasnain Alam / Dalia Streimikiene / Vishnu Parmar

    Amfiteatru Economic, Vol 25, Iss 62, Pp 265-

    2023  Volume 282

    Abstract: The study conducted primarily examined the effect of Social Media Marketing Effect on Brand equity in creating Purchase Intention and Customer equity. For this purpose, we employed structural equation modeling using Smart-PLS 3.0, the data of 312 ... ...

    Abstract The study conducted primarily examined the effect of Social Media Marketing Effect on Brand equity in creating Purchase Intention and Customer equity. For this purpose, we employed structural equation modeling using Smart-PLS 3.0, the data of 312 respondents were collected through structured questionnaire. The findings show a significant positive relationship between Social Media Marketing and Brand Equity. The role of social media marketing efforts through Brand equity directly affects customer equity: The role of social media marketing efforts through Brand equity has a direct significant effect on Purchase Intention. Brand equity relates positively to customer equity. Brand equity relates positively and significantly to purchase intention. Brand equity has a significant and positive mediating effect on the relationship between marketing efforts on social media (SMMEs) and consumer equity. The study unfolds an exciting dimension that social media marketing, a hype in the haute couture and Preto Porte have a significant impact on purchase intention and Customer Equity in the Pakistani market. A more comprehensive marketing strategy has to be adopted in the Pakistani market. The Pakistani customer is more influenced to purchase haute couture by testing and trial sessions besides purchasing online. There are few online Brand communities in the Pakistani market where customers can interact with other users who share common interests and can talk about luxury brands. Theoretically, this study ascertains the customer lifetime value of luxury brands. The intense competition in luxury fashion brands also leads to strong customer equity created by Social Media Marketing.
    Keywords social media marketing efforts ; brand equity ; purchase intention ; customer equity ; brand satisfaction ; haute couture ; structural equation modeling ; Business ; HF5001-6182 ; Economics as a science ; HB71-74
    Subject code 650
    Language English
    Publishing date 2023-02-01T00:00:00Z
    Publisher Academy of Economic Studies of Bucharest
    Document type Article ; Online
    Database BASE - Bielefeld Academic Search Engine (life sciences selection)

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  3. Article ; Online: Role of Augmented Reality in Changing Consumer Behavior and Decision Making

    Syed Hasnain Alam Kazmi / Rizwan Raheem Ahmed / Kamran Ahmed Soomro / Alharthi Rami Hashem E / Hameed Akhtar / Vishnu Parmar

    Sustainability, Vol 13, Iss 14064, p

    Case of Pakistan

    2021  Volume 14064

    Abstract: Marketers and advertisers ignore new technology and diverse marketing tactics when attempting to increase product exposure, customer engagement, customer behavior and buying intention in fashion accessory marketplaces in developing countries. This ... ...

    Abstract Marketers and advertisers ignore new technology and diverse marketing tactics when attempting to increase product exposure, customer engagement, customer behavior and buying intention in fashion accessory marketplaces in developing countries. This research sought to discover how the Augmented Reality (AR) experience influenced consumer behavior, buying intention and pleasure when purchasing a fashion item in developing countries. This study employs positivist ideas to investigate the connections between various factors, believing that reality is unwavering, stable, and static. Experiential marketing following stimulus exposure will gather cross-sectional data. The undertaken study has developed proper experimental design (within group) from business innovation models, for instance, uses and gratification and user experience models. User experience is disclosed by its four defining characteristics: hedonic quality (identification and simulation), aesthetic quality, and pragmatic quality. After encountering an enhanced user experience, users have a more favorable attitude about purchasing; in contrast, pleasure from using the application directly impacts buying intention. It was also shown that knowledge of AR apps impacts user experience and attitude. The novelty of this research is multifarious, for instance, the smart lab was used as a marketing technology to explore a virtual mirror of the Ray-Ban products. Secondly, the augmented reality experiential marketing activities have been developed by the developers as bearing in mind the four different aspects of the user experience—haptic, hedonic, aesthetic, and pragmatic. It should be functional, simple to learn and use, symmetrical, pleasant, and appealing, while fulfilling the unconscious emotional elements of a customer’s purchase. The research is the first known study in Pakistan to evaluate the influence of augmented reality on consumer proficiency and its consequent effects on attitude and satisfaction for fashion accessory brands. The research also ...
    Keywords augmented reality ; purchase intention ; business innovation models ; uses and gratification theory ; user experience in augmented reality ; consumer interaction ; Environmental effects of industries and plants ; TD194-195 ; Renewable energy sources ; TJ807-830 ; Environmental sciences ; GE1-350
    Subject code 650
    Language English
    Publishing date 2021-12-01T00:00:00Z
    Publisher MDPI AG
    Document type Article ; Online
    Database BASE - Bielefeld Academic Search Engine (life sciences selection)

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  4. Article ; Online: Assessment of Entrepreneurial Traits and Small-Firm Performance with Entrepreneurial Orientation as a Mediating Factor

    Tazeen Imran / Rizwan Raheem Ahmed / Dalia Streimikiene / Riaz Hussain Soomro / Vishnu Parmar / Jolita Vveinhardt

    Sustainability, Vol 11, Iss 19, p

    2019  Volume 5301

    Abstract: Entrepreneurship is considered to be one of the most critical factors contributing to the successful performance of business, innovations, and growth of the economy. Entrepreneurship is the main driver of innovation and sustainable business. The purpose ... ...

    Abstract Entrepreneurship is considered to be one of the most critical factors contributing to the successful performance of business, innovations, and growth of the economy. Entrepreneurship is the main driver of innovation and sustainable business. The purpose of this research is to assess the main traits that are deemed essential for the successful performance of a firm. A model is developed to assess how entrepreneurs’ creativity, self-efficacy, and achievement motivation influence the performance of small firms through the role of entrepreneurial orientation (EO) as a mediating variable. The hypotheses are tested by using Smart PLS (partial least squares path modeling) on a sample of 353 business owners to seek the insight of entrepreneurial traits on small-firm performance. The findings of the research show that self-efficacy and EO have a significant and positive association with the performance of a firm, while creativity and internal locus of control are fully mediated by EO. The subjective measures are used to examine the performance of a firm in terms of growth, sustainability, and financial performance, but the same can also be assessed by objective measures. The practical implication of this research provides entrepreneurs with a different perspective of the entrepreneurial traits that contribute to successful firm performance. The originality of the research lies in the attempt to explore the entrepreneurial traits that significantly influence the effectiveness of the performance of firms in the Pakistani context.
    Keywords entrepreneurship ; entrepreneurial orientation ; achievement motivation ; assessment ; locus of control ; self-efficacy ; firm performance ; sustainability ; creativity ; Environmental effects of industries and plants ; TD194-195 ; Renewable energy sources ; TJ807-830 ; Environmental sciences ; GE1-350
    Subject code 650
    Language English
    Publishing date 2019-09-01T00:00:00Z
    Publisher MDPI AG
    Document type Article ; Online
    Database BASE - Bielefeld Academic Search Engine (life sciences selection)

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  5. Article ; Online: Investment Trends in Hyderabad, Pakistan

    Vishnu Parmar / Amanat Ali Jalbani

    JISR Management and Social Sciences & Economics, Vol 3, Iss

    2005  Volume 2

    Abstract: The investment trend in Pakistan fluctuated from province to province, urban to rural, and urban to urban. Small cities of yesteryears have emerged as big cities like Gujranwala, Gujrat, Sialkot, Multan, Rawalpindi, and Faisalabad, while some major ... ...

    Abstract The investment trend in Pakistan fluctuated from province to province, urban to rural, and urban to urban. Small cities of yesteryears have emerged as big cities like Gujranwala, Gujrat, Sialkot, Multan, Rawalpindi, and Faisalabad, while some major centers of trade and business in the past like Thatta, Bhanbhore, Shikarpur, Khairpur, and Hyderabad have ruined. Hyderabad, the second largest city of the province and sixth in the country had flourished in Large Scale Manufacturing until 1980s. Today, the city is loosing its glorious past, the existing units are converting into sick, and the new investment is stagnant. This research paper focuses on the investment trends in Hyderabad, and identifies some causes and consequences of the trend.
    Keywords Investment ; Trends ; Hyderabad ; Industrial performance ; Economic growth performance ; Economic theory. Demography ; HB1-3840 ; Business ; HF5001-6182 ; Social sciences (General) ; H1-99
    Language English
    Publishing date 2005-12-01T00:00:00Z
    Publisher Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
    Document type Article ; Online
    Database BASE - Bielefeld Academic Search Engine (life sciences selection)

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  6. Article ; Online: A Comparative Analysis of Economic Performance in Two Eras

    Vishnu Parmar / S. M. Shafi Azam

    JISR Management and Social Sciences & Economics, Vol 4, Iss

    Democratic Era (FY 89 – FY99) & Military Rule (FY00 – FY05)

    2006  Volume 2

    Abstract: Throughout Pakistan’s 58 year history two forms of government, namely, military and democratic rule have been imposed on the country. Although the economic and social performance of the two types of government has been documented extensively in terms of ... ...

    Abstract Throughout Pakistan’s 58 year history two forms of government, namely, military and democratic rule have been imposed on the country. Although the economic and social performance of the two types of government has been documented extensively in terms of qualitative research methodology, no comprehensive quantitative model utilizing inferential statistical techniques to assess their performance has been published in current literature so far. This study attempts to develop a multi-dimensional framework of analysis to establish the statistical significance of key economic and social indicators using sample data between FY1989-FY2005. The major objective of the paper is to analyze the group means of 28 economic variables, using inferential statistical techniques, between FY1989-FY1999 and FY2000-FY2005; each period representing different types of governments. The results obtained from the quantitative analysis displays substantial statistical significance. 16 out of 28 macroeconomic variables show no significant difference in the group means of two eras and there is extremely strong evidence to support the null hypotheses formulated. Some of the main variables amongst them are: GDP growth rate, growth of investment, growth of large and small scale manufacturing, export performance, investment in health and education, balance of trade, and debt servicing.
    Keywords Comparative Analysis ; Economic Performance ; Democratic Era ; Military Rule ; forms of government ; Economic theory. Demography ; HB1-3840 ; Business ; HF5001-6182 ; Social sciences (General) ; H1-99
    Language English
    Publishing date 2006-12-01T00:00:00Z
    Publisher Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
    Document type Article ; Online
    Database BASE - Bielefeld Academic Search Engine (life sciences selection)

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