Book ; Online: Evaluation of the EU promotion campaign ‘Trusted Pork from Europe’
2021
Abstract: The Dutch Meat Association has initiated a promotion campaign in order to promote sales of European pig meat in five South East Asian countries. The objectives of the campaign are directed towards creating economic impact and a higher awareness of the ... ...
Abstract | The Dutch Meat Association has initiated a promotion campaign in order to promote sales of European pig meat in five South East Asian countries. The objectives of the campaign are directed towards creating economic impact and a higher awareness of the different qualities of pig meat from Europe. This study evaluates the campaign by measuring the degree to which these objectives were met. |
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Keywords | Life Science |
Language | English |
Publisher | Wageningen Economic Research |
Publishing country | nl |
Document type | Book ; Online |
Database | BASE - Bielefeld Academic Search Engine (life sciences selection) |
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