Article ; Online: Exploring the Sustainable Usage Intention of BOPS
Sustainability, Vol 14, Iss 14114, p
A Perspective of Channel Integration Quality
2022 Volume 14114
Abstract: BOPS (Buy Online, Pick up in Store) is a popular channel strategy that plays an important role in promoting the sustainable development of omni-channel retailing. Focusing on consumer’s sustainable usage intention of BOPS service, this paper uses a ... ...
Abstract | BOPS (Buy Online, Pick up in Store) is a popular channel strategy that plays an important role in promoting the sustainable development of omni-channel retailing. Focusing on consumer’s sustainable usage intention of BOPS service, this paper uses a Technology Acceptance Mode (TAM) framework to investigate how the channel integration quality influences the willingness to adopt BOPS service from four dimensions: channel service transparency, channel choice breadth, content consistency, and process consistency. Our findings support previous research in the TAM field, as perceived usefulness and perceived ease of use strongly affect consumer’s favorable attitude towards BOPS service. The pivotal roles of channel service transparency and process consistency in the formation of BOPS using intention is verified, as they both have positive effect on perceived usefulness and perceived ease of use. However, channel choice breadth indirectly affects the sustainable usage intention of BOPS through perceived usefulness but has no significant effect on perceived usefulness. In addition, content consistency positively affects perceived ease of use, but the diversity of channels does not necessarily make consumers find BOPS more useful. On this basis, the implications of BOPS service management are discussed. |
---|---|
Keywords | channel integration quality ; BOPS ; sustainable usage intention ; technology acceptance mode ; Environmental effects of industries and plants ; TD194-195 ; Renewable energy sources ; TJ807-830 ; Environmental sciences ; GE1-350 |
Subject code | 003 |
Language | English |
Publishing date | 2022-10-01T00:00:00Z |
Publisher | MDPI AG |
Document type | Article ; Online |
Database | BASE - Bielefeld Academic Search Engine (life sciences selection) |
Full text online
More links
Kategorien
Inter-library loan at ZB MED
Your chosen title can be delivered directly to ZB MED Cologne location if you are registered as a user at ZB MED Cologne.