Article: Product presentation in the live-streaming context: The effect of consumer perceived product value and time pressure on consumer's purchase intention.
2023 Volume 14, Page(s) 1124675
Abstract: Live streaming is conducive to consumers obtaining rich and accurate product information, by displaying products through real-time video technology. Live streaming provides a new type of product presentation method, such as showing products from ... ...
Abstract | Live streaming is conducive to consumers obtaining rich and accurate product information, by displaying products through real-time video technology. Live streaming provides a new type of product presentation method, such as showing products from different perspectives, interacting with consumers by trying the products out, and answering consumers' questions in real time. Other than the current research focus on anchors (or influencers) and consumers in live-streaming marketing, this article tried to explore the way of the product presentation and its effect and mechanism on consumers' purchase intention. Three studies were conducted. Study 1 ( |
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Language | English |
Publishing date | 2023-02-08 |
Publishing country | Switzerland |
Document type | Journal Article |
ZDB-ID | 2563826-9 |
ISSN | 1664-1078 |
ISSN | 1664-1078 |
DOI | 10.3389/fpsyg.2023.1124675 |
Database | MEDical Literature Analysis and Retrieval System OnLINE |
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