Artikel ; Online: Social Media for the Dissemination of Educational Videos About Inflammatory Bowel Diseases.
The American journal of gastroenterology
2022 Band 117, Heft 8, Seite(n) 1320–1323
Abstract: Introduction: To broadly disseminate 5 user-centered educational videos for patients with inflammatory bowel disease and their family and friends on social media.: Methods: Relevant social media users were iteratively identified based on their online ...
Abstract | Introduction: To broadly disseminate 5 user-centered educational videos for patients with inflammatory bowel disease and their family and friends on social media. Methods: Relevant social media users were iteratively identified based on their online behavior. For each video, 2 different accompanying texts were tested. Results: We reached 4.2 million social media users of whom 320,302 watched at least 50% of the video. A short description resulted in higher view rates than posing an open-ended question. Discussion: We showed the feasibility of large-scale dissemination of health-related educational videos through social media. Our findings can inform future online dissemination approaches of educational content. |
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Mesh-Begriff(e) | Humans ; Inflammatory Bowel Diseases ; Information Dissemination/methods ; Social Media ; Video Recording/methods |
Sprache | Englisch |
Erscheinungsdatum | 2022-05-05 |
Erscheinungsland | United States |
Dokumenttyp | Journal Article ; Research Support, N.I.H., Extramural ; Research Support, Non-U.S. Gov't |
ZDB-ID | 390122-1 |
ISSN | 1572-0241 ; 0002-9270 |
ISSN (online) | 1572-0241 |
ISSN | 0002-9270 |
DOI | 10.14309/ajg.0000000000001825 |
Datenquelle | MEDical Literature Analysis and Retrieval System OnLINE |
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