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  1. Article ; Online: Research on Application of Brand building of Chiang Ma Yuan Recreational Farm Area

    Liu, Hsin-Ying / Lo, Chih-Yao / Hou, Cheng-I / Lee, Ta-Sheng

    International Journal of Computers & Technology, Vol 14, Iss 7, Pp 5943-

    2015  Volume 5948

    Abstract: In modern society, people face expedited information communication, fast-paced life, and high-pressure work. People are eager for the natural environment of relaxation. The government in Taiwan has paid special attention to the development of leisure ... ...

    Abstract In modern society, people face expedited information communication, fast-paced life, and high-pressure work. People are eager for the natural environment of relaxation. The government in Taiwan has paid special attention to the development of leisure agriculture. Events that incorporate farm landscape and agriculture have been held, and rural living has been promoted. Through public engagement and experience, it is expected that agriculture can be promoted into a leisure industry with unique recreational features, in order to bring in additional incomes for the farmers, drive the regional economic development, elevate the living standards of the farmers, promote employment, protect and develop rural culture, and realize ecological conservation. This paper explores the factors for brand building in leisure agricultural area, and treats Chiang Ma Yuan Recreational Farm Area in Dahu Township, Miaoli County, as the target. Literature review was first conducted to develop the semi-open questionnaire. Then modified Delphi method was adopted for expert interviews, in order to collect expert consensus, and identify the constructs and elements for the brands in hierarchal analysis. The results were used to analyze the constructs and elements of brand building in Chiang Ma Yuan Farm Area, and suggest its future development direction.
    Keywords Leisure agriculture ; brand building ; semi-open questionnaire ; modified Delphi method ; Science ; Q ; Mathematics ; QA1-939 ; Instruments and machines ; QA71-90 ; Electronic computers. Computer science ; QA75.5-76.95
    Subject code 720
    Publishing date 2015-05-01T00:00:00Z
    Publisher Council for Innovative Research
    Document type Article ; Online
    Database BASE - Bielefeld Academic Search Engine (life sciences selection)

    Full text online

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  2. Article ; Online: Activity Types Selection in Kindergarten Outdoor Education

    Liu, Hsin-Ying / Tsai, Yao-Hsu / Hou, Cheng-I / Lo, Chih-Yao

    International Journal of Computers & Technology, Vol 14, Iss 6, Pp 5854-

    2015  Volume 5860

    Abstract: Preschool education develops from focus on physical cultivation in traditional agricultural society to professional education in professional institutions such as kindergartens. In recent years, it emphasizes multiple development and interactive ... ...

    Abstract Preschool education develops from focus on physical cultivation in traditional agricultural society to professional education in professional institutions such as kindergartens. In recent years, it emphasizes multiple development and interactive instruction. By field perception, it constructs multi-dimensional and multi-level instruction. Outdoor education is gradually valued and operated. Through personal experience and interactive learning, it explores the meanings of natural environment and culture, learns responsibility and cognition, enhances application and thinking capacity, cultivates the correct concept of environmental protection, social justice and life recognition in order to accomplish the goals of environmental education and diverse development and be different from rigid and limited knowledge and learning of traditional books in schools. This study focused on selection of activity types in kindergarten outdoor education. Based on literature review, this study designed semi-open-ended questionnaire to collect expert opinions, and used expert questionnaire of Modified Delphi Method for individual interview. According to expert opinions, the important factors were identified. Finally, AHP questionnaire was designed. This study discussed the concerns and preferences of kindergartens in Miaoli County regarding outdoor education in research process. The results revealed the expectation of residents in Miaoli County, educational experts and scholars and governmental personnel toward talent cultivation.
    Keywords preschool education ; outdoor education ; semi-open-ended questionnaire ; Modified Delphi Method ; Science ; Q ; Mathematics ; QA1-939 ; Instruments and machines ; QA71-90 ; Electronic computers. Computer science ; QA75.5-76.95
    Subject code 370
    Publishing date 2015-05-01T00:00:00Z
    Publisher Council for Innovative Research
    Document type Article ; Online
    Database BASE - Bielefeld Academic Search Engine (life sciences selection)

    Full text online

    More links

    Kategorien

    Inter-library loan at ZB MED

    Your chosen title can be delivered directly to ZB MED Cologne location if you are registered as a user at ZB MED Cologne.

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