Artikel ; Online: A reference‐price‐informed experiment to assess consumer demand for beef with a reduced carbon footprint
American Journal of Agricultural Economics. 2024 Jan., v. 106, no. 1 p.3-20
2024
Abstract: Accurately reflecting expected prices in stated preference designs can be challenging for foods like ribeye steak, which exhibit stark fluctuations in prices across time and space. To address this issue, we introduce a novel price vector design, the ... ...
Abstract | Accurately reflecting expected prices in stated preference designs can be challenging for foods like ribeye steak, which exhibit stark fluctuations in prices across time and space. To address this issue, we introduce a novel price vector design, the reference‐price‐informed (RP‐informed) design, which directly incorporates individual's reference prices into discrete choice experiments. By presenting consumers with posted prices that align with their expected prices, this design reflects real‐world food markets. We test this design in a discrete choice experiment evaluating consumer preferences for “low carbon” beef. Our results project a very small market share of low‐carbon ribeye (3%–5%) with conventional meat taking up most of the market. Our results also show that a reference‐price‐informed design reduces reference price uncertainty and leads to more conservative market share estimates than traditional designs, thus preventing the potential overestimation of product's market potential. |
---|---|
Schlagwörter | agricultural economics ; beef ; carbon footprint ; consumer demand ; market share ; markets ; prices ; steaks ; uncertainty |
Sprache | Englisch |
Erscheinungsverlauf | 2024-01 |
Umfang | p. 3-20. |
Erscheinungsort | Wiley Periodicals, Inc. |
Dokumenttyp | Artikel ; Online |
Anmerkung | JOURNAL ARTICLE |
ZDB-ID | 218188-5 |
ISSN | 0002-9092 |
ISSN | 0002-9092 |
DOI | 10.1111/ajae.12432 |
Datenquelle | NAL Katalog (AGRICOLA) |
Volltext online
Zusatzmaterialien
Kategorien
Verfügbar in ZB MED Bonn
Zs Lan AJAE: Hefte anzeigen | ||||
Z 814: Hefte anzeigen | ||||
Z 159: Hefte anzeigen |
Über subito bestellen
Dieser Service ist kostenpflichtig (siehe Lieferbedingungen von subito). Bestellungen, die einen Artikel nebst Supplementary Material umfassen, werden grundsätzlich wie mehrfache Bestellungen bearbeitet. Gebühren fallen in diesen Fällen für jede einzelne Bestellung an.
Fernleihe an ZB MED
Sie können sich den gewünschten Titel als lokale Nutzerin oder lokaler Nutzer von ZB MED direkt an den Standort Köln schicken lassen.